Crowley Systems Introduces Marine Dealer Management System

marketing plancrowley servicesPILOT DMS system offers boat dealers both POS and online-sales functionality with product integration from boating parts manufacturers

Crowley Systems, a leading provider of cloud-based retail solutions for the boating, powersports and outdoor equipment industries, announced on August 15, 2013 the introduction of a new Dealer Management System (DMS) designed for marine and powersports dealers to help manage inventory operations and conduct dealership transactions for marine parts and accessories.

Build on a hybrid cloud architecture, the PILOT DMS system features both point of sale (POS) and online sales functionality along with product integration from major marine suppliers like Evinrude, Yamaha, Mercury and Honda.

Marine dealers have access to five configurable modules: Inventory Management, Point of Sale, Shopping Cart, Order Fulfillment and External Integration. Each module is integrated with each other, and includes external transaction and logistics functions such as credit card and Paypal transactions and FedEx/UPS rate checking and label printing.

“We designed PILOT DMS because we couldn’t find a Dealer Management System that was specific to the needs of the marine and powersports industry,” said Paul Crowley, President of Crowley Systems. “Present DMS on the market do not support both retail and online sales, and are bloated with features that our industry doesn’t need.”

Prior to this launch to the marine and powersports industry, Crowley Systems has been using the PILOT DMS system privately at their sister company, Crowley Marine, for over 5 years as a way to integrate their sales and inventory systems.

Marine dealers can sign up for a free 30 day trial of the PILOT DMS, after which both free and pro versions of the system are available for use. The free version gives access to the inventory management module, while pro users can tap into the full suite of PILOT DMS modules.

Marine Marketing Opportunity

The PILOT DMS by Crowley Systems extends the use of a proven dealer management system enabling more sales both online and offline. Because it is built on a hybrid cloud architecture there is little impact on a dealer’s existing bandwidth – a lightweight program runs on a computer, and most data is hosted on the cloud. For marine stores that sell parts and accessories, this system can help automate the process from initial inventory look-up, to sales and delivery of products.

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