LifeJacket Launches New Website and Promo for Waterproof iPad Case

marketing planLifejacket-Waterproof-iPad-CaseNew website showcases a device protection solution for iPads on boats with special pricing deal

Global Navigation Authority LLC,  a designer and builder of patent-pending waterproof protective solutions for consumer electronics devices, announced on September 17, 2013 the launch of a new website for their LIFEJACKET (TM) waterproof iPad case along with a promotional sales incentive for boaters.

LIFEJACKET is a waterproof iPad case with ‘built-in’ flotation, designed to protect an iPad when using it with Marine navigation, Geocaching, and other outdoor Apps. The waterproof LIFEJACKET iPad cases are designed for extreme environments like boating, providing a completely airtight operating environment that protects all iPads from the elements and water incursion.

The newly designed website features sales and support for the LIFEJACKET product along with a library of useful navigation apps for the iPad. Direct links to navigation-related apps, from marine chartplotting to geocaching to AIS tracking offerings, are easily accessed from the site. The site also sells a specially-designed aluminum tilting mounting bracket (sold separately) that is ideal for navigation consoles or in the cockpit of a boat.

PROMO OFFER: Boaters can go to to take advantage of a promotional offer when purchasing the LIFEJACKET iPad case and/or mounting bracket. By entering the coupon code amazon buyers can save $15  off the case and $15 off the available mounting bracket.

Susan Klement, Global Navigation’s President and Chief Executive Officer, stated, “As tablet PCs penetrate the education, medical, industrial and commercial markets, users of these devices are seeking a waterproof, shockproof protective solution that can withstand the harshest conditions. With the increasing number of new apps available, we are seeing tablet usage on boats, tractors, planes and golf carts skyrocket. We believe our product meets the demands of today’s outdoorsmen in a way that hasn’t been seen yet in the marketplace. ”

The LIFEJACKET fits all generations of the iPad – including the original iPad, iPad2 and the new iPad. The company also has plans to expand with future models that will be compatible with the broader tablet market.

Marine Marketing Best Practices

Global Navigation Authority has recognized the growing trend of using iPad devices on a boat for navigation and addresses device protection concerns of boaters with the introduction of their LIFEJACKET product. They have chosen to focus on a tight, yet growing, market niche. An easy-to-navigate website with e-commerce functionality is a must when selling a product online. And introducing a promotional deal or special offer is a good practice when launching a new product.

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