When getting stuck into your digital marketing and looking at your website’s search engine optimisation (SEO), you may keep hearing the terms ‘keywords’ and ‘keyphrases’, but what are these and how do they relate to your marketing strategy? Yachting Pages presents a guide to keywords and phrases, offering insight into choosing and implementing keyterms into...
3 Strategies for better SEO to increase website traffic for your boating business You may have worked hard to establish your marine business, and to populate your website with informative content, but what use is this if your end users cannot find your business easily in online search? With the marine industry throwing up some...
Stunning imagery combined with exceptional content, makes for a great business website, with images and photography helping to create beautiful web pages that showcase products and services effectively. The marine and boating industries offer up some stunning photography opportunities – from showcasing beautiful yachts and boats to amazing waterfront destinations. When you post these images...
Ample time and money will go into the design and testing of any new business website, but there are a few considerations that marine and shore support businesses should include to ensure that they are optimized if they are targeting boaters and users on the move. Here’s a basic web design and usability checklist developed especially...
Whether you’re creating your first business website to target the marine industry, or redesigning your website to achieve new goals, there are some essential web pages to include in your new marine website design that will ensure your target audience in the marine industry (primarily boaters) is getting exactly what they need from their online queries. 7...
After investing ample time, money and resources into preparing for your year of boat shows and trade events, it would be a shame for all hard work and efforts to go to waste on the day. Instead of hoping for the best, a little foresight, and a lot planning and strategic collaboration can ensure that...
In today’s digital age, with online business reviews holding more and more swaying power over those who choose to invest time and money, it has never been more important to design a digital strategy for implementing online reviews into your marine business plan. Why work to get online reviews for your marine business? Quite simply,...
Social media may be nothing new, but it’s fair to say that it is often widely underused and misunderstood by many SMEs and marine businesses. By its very nature social media is both social and extremely mobile, making it a great way for marine businesses to target yacht crew, key decision-makers and the supporting businesses. But...
Email marketing makes for a great way to target roaming clients working within the marine industry Those of us working to provide products and services to the marine industry will know that it often proves difficult to get marketing materials into the hands of the industry’s key decision-makers and supporting businesses as they travel the...