BoatUS Shares Boater Membership Stats Infographic


BoatUS membership numbersBy The Numbers graphic reveals 2013 numbers for the nation’s boating advocate and services provider

Boat Owners Association of the United States (BoatUS), the nation’s leading advocate for recreational boaters,  has compiled membership statistics based on 2013 data.

Statistics showcased in the infographic are designed to showcase the many different membership services BoatUS provides boaters. From how many members it has, or the number of TowBoatUS and Vessel Assist towboats across the nation, to the number of fishing tournaments sanctioned by the BoatUS Angler “Weigh-to-Win” cash bonus program, BoatUS has a number for it.

View the full  infographic, courtesy of BoatUS here:

BoatUS membership numbers

Other notable stats released by BoatUS not represented in the infographic  include:

The BoatUS Member

1,000,000+: Total number of boats owned by BoatUS members in 2013.

27: Average number of years of boating experience for a BoatUS member.

Boating Safety

2 weeks: The average length of a low-cost EPIRB (Emergency Position-Indicating Rescue Beacon) rental from the BoatUS Foundation EPIRB and PLB (Personal Locator Beacon) Rental Program (BoatUS.org/epirb).

Clean Water

2,131: Miles of fishing line recycled by the BoatUS Foundation Reel In and Recycle Monofilament Fishing Line Recycling Program (BoatUS.org/monofilament)

50%: The average reduction in cigarette litter seen at 43 marinas that participated in the BoatUS Foundation’s Cigarette Litter Prevention Program.

On the Water Boat Towing and Assistance

300: The total number of TowBoatUS and Vessel Assist towboat locations in North America (BoatUS.com/servicelocator). Over 600 towboats are in the fleet.

$750: National average cost of an on the water towing bill paid out-of-pocket by non-members in 2013 (Amount paid by BoatUS members with annual BoatUS “Unlimited” Towing Service Plan: $0).

160,000: The total number of downloads for the BoatUS Smart Phone App since its launch in 2011, which provides an easy way to see, text, email and share via Facebook your boat’s location (including latitude & longitude), or to call for a tow on the water or to summon roadside assistance (BoatUS.com/app).

Roadside Trailering Assistance

$14: The cost of adding the BoatUS Unlimited Trailer Assist to a BoatUS membership, which will tow both a broken down boat trailer and tow vehicle up to 100 miles to repair facility, safe area, or home (BoatUS.com/trailerassist).

18,000: The total number of roadside assistance companies across North America offering BoatUS Unlimited Trailer Assist, dispatched 24/7.

BoatUS Angler Program

100%: Percentage of BoatUS Angler members who fish: 100% (BoatUSAngler.com). Overall percentage of BoatUS members who fish: 59%.

300+: The number of fishing tournaments (including B.A.S.S., FLW, PAA, LBAA and Collegiate Bass Fishing) sanctioned by the BoatUS Angler “Weigh-to-Win” cash bonus program that pays the highest-placing BoatUS Angler member. (BoatUS.com/angler/tournament_incentives.asp)

$75,000: Bonus dollars available to BoatUS Angler members who registered for the BoatUS Angler “Weigh-to-Win” program in 2013.

Boat Insurance

75+: The number of BoatUS Catastrophe Field Team members assigned to Hurricane Sandy, the single biggest recovery effort in the 40+ year history of the BoatUS Marine Insurance Program.

Government Affairs

175: The number of Congressional meetings BoatUS Government Affairs attended on Capitol Hill in 2013.

45+: The number of organizations, including BoatUS, who are partners in the Smarter Fuel Coalition that is fighting against increasing amounts of engine-harming ethanol in the nation’s gasoline supply.

Consumer Affairs

$2,500: The average dollar amount returned to a BoatUS member who sought third-party negotiation assistance from the BoatUS Consumer Affairs Dispute Mediation Program to resolve a complaint in 2013 (BoatUS.com/consumerprotection).

DSC VHF Radio Registration

15,000+: Number of MMSI (Maritime Mobile Service Identity) numbers issued at no cost to boaters in 2013 through the BoatUS “Free MMSI Number” DSC VHF Radio registration at http://www.BoatUS.com/MMSI.

Boating and Fishing Discounts

1,050: The total number of boating and fishing businesses offering discounts to BoatUS members (BoatUS.com/servicelocator).

365: The number of BoatUS Cooperating marinas across the US that offer BoatUS members up to 10-cents off per each gallon of fuel (BoatUS.com/servicelocator).

4%: The percentage of West Advantage Gold Rewards earned back by BoatUS members when shopping for boating supplies at West Marine.

Public Relations

125: Number of press releases issued by the BoatUS Public Relations Office in 2013 (BoatUS.com/pressroom).

BoatUS.com

7.1 million: The number of visits to BoatUS.com in 2013.



Marine Marketing Best Practices

Creating an infographic (information in graphic form) is a great way for businesses to communicate and highlight data in a more reader-friendly format. With this infographic, BoatUS was able to translate valuable information gathered from membership activity into useful industry stats that also allowed them to showcase the many boating services they provide.




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