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Best Practice Articles

Keyword Optimization Tips | How to Drive Traffic to Your Boating Website

Keyword Optimization Tips | How to Drive Traffic to Your Boating Website

Keyword optimization tips and SEO best practices for boating business websites - plus, suggestions for boat meta tag keywords
Launching a new website feels a lot like that moment in the 1989 movie [...]
5 Reasons Why the Boating Industry Should Seek New Customers on Search Engines

5 Reasons Why the Boating Industry Should Seek New Customers on Search Engines

Optimizing your website for improved search engine results will help your boating business find new customers beyond boat shows
Regardless of what industry you are in, you should be looking to impr[...]
Brick and Mortar Retail Stores Can Offer Advantages in Marine Industry #YouDon’tGetThisOnline

Brick and Mortar Retail Stores Can Offer Advantages in Marine Industry #YouDon’tGetThisOnline

Brick and mortar marine retail stores with a physical location have a distinct advantage over online marine stores
The pace of introduction of new technology has impacted the way we all think and a[...]
Tips For Marketing Your Water Sports Rental Business

Tips For Marketing Your Water Sports Rental Business

How to grow your new water sports business with digital marketing strategies that attracts the right customers for your boating business
You have been an avid boater, jet skier, or wake boarder for[...]
Marketing Best Practices for a Global Marine Industry in 2017

Marketing Best Practices for a Global Marine Industry in 2017

Global marine marketing best practices to expand your boating business and pursue customers internationally
The question of how best to present your boating company to the international market is m[...]
"Vacation on Demand" Campaign Launches for Boating Industry

"Vacation on Demand" Campaign Launches for Boating Industry

Discover Boating's "Vacation on Demand" campaign connects the kind of feelings and experiences that come with boating to feeling of being on vacation
Discover Boating - the recreational boating ind[...]
New Boating Podcast Highlights Marine Industry Experts and Recreational Boating

New Boating Podcast Highlights Marine Industry Experts and Recreational Boating

Industry Leaders and Experts Discuss All Things Boating in New Anchors Aweigh Boating Podcast, Spotlighting Recreational Boating and Share Access Options
Anchors Aweigh, a podcast for aspiring thro[...]
Marine Business Profile: Marine Center of Indiana is One-Stop Shop for Boating

Marine Business Profile: Marine Center of Indiana is One-Stop Shop for Boating

Indianapolis boat dealer expands boat showroom and local marketing to grow marine dealership
These days boat dealers need to differentiate themselves in their product offering and marketing for the[...]
Butts in Boats? A New Concept in Marketing!

Butts in Boats? A New Concept in Marketing!

Rethink your marine marketing with a focus on getting butts onto and into boats
The end result of nearly every advertising, marketing, or sales promotion effort, using digital or legacy-based media[...]
Inbound Marketing: Why You Need to Jump on the Boat

Inbound Marketing: Why You Need to Jump on the Boat

One of the hot topics of 2017 for businesses will be Inbound Marketing. The inbound philosophy is a strategy that earns and nurtures new customers by providing amazing user-generated content with [...]

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Marine Marketing News

"Vacation on Demand" Campaign Launches for Boating Industry

"Vacation on Demand" Campaign Launches for Boating Industry

Discover Boating's "Vacation on Demand" campaign connects the kind of feelings and experiences that come with boating to feeling of being on vacation
Discover Boating - the recreational boating ind[...]
Mariner Exchange Announces Android App and Coverage Expansion

Mariner Exchange Announces Android App and Coverage Expansion

Mariner Exchange, a mobile app that connects boat owners with marine service providers, has released its Android app and expanded coverage from the Chesapeake Bay to Florida and New England.

Bo[...]

SureShade Launches New Website for Boaters, Boat Builders and Dealers

SureShade Launches New Website for Boaters, Boat Builders and Dealers

New and Improved SureShade.com Meets Growing Demand for Factory, Aftermarket and Refit Shade Requirements of Private Boaters, Boat Builders and Dealers Worldwide
SureShade, the U.S. designer and ma[...]
Dockwa Expands Marina Network with Marinas.com Aquisition

Dockwa Expands Marina Network with Marinas.com Aquisition

Integration of Slip and Mooring Reservation Platform Dockwa and Marine Information Directory Marinas.com Elevates Industry Experience to New Level
Dockwa, Inc., the slip and mooring reservation pla[...]
Sun Safe Boating Industry Collaboration

Sun Safe Boating Industry Collaboration

Ongoing boating industry initiative to raise awareness for improved sun protection on the water
A new industry collaboration campaign for Sun Safe Boating launched the week of June 5-11, 2016 coinc[...]
Top New Boating Products for 2016

Top New Boating Products for 2016

Boating Industry Magazine selects products as best new innovations introduced in boating throughout 2015
In an annual quest for new products and innovations in boating, Boating Industry magazine ha[...]
BoatUS Offers New Resources to Help Grow Boat Club Memberships

BoatUS Offers New Resources to Help Grow Boat Club Memberships

Community boat and yacht clubs offer critical access to the water and significantly add to the quality of life for local residents. Boat and yacht clubs are great places to keep a boat and enjoy t[...]

Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2015 during the 2016 Miami International Boat Show Industr[...]

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa, a booking and marketing platform for transient slip reservations, has announced a big change to how it generates revenue by dropping fees to boaters when making slip reservations on their [...]

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO, a multi-listing MLS service dedicated to yachts, has announced a new website design and management platform called YATCO WEB PRO that allows yacht brokers and brokerages to easily design an[...]

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