Discover Tools & Strategies to Grow Your Business in Boating

Marine Marketing Tools is a collaborative site featuring low-cost marketing tools, ideas and best practices exclusively for businesses in boating - like boat dealers, marinas, marine suppliers and boating product or service providers.

Using Storytelling as a Marketing Tool for Your Brand

Using Storytelling as a Marketing Tool for Your Brand

Telling the story of your boating business can help build a stronger brand bond with your customers and the industry If you are a longtime boater like me, then you have likely heard a lot of great [...]
Part Four - The Guide to Profitable Marine Marketing: Know your numbers

Part Four - The Guide to Profitable Marine Marketing: Know your numbers

Profit from what you have learned: Knowing your numbers means to understand the potential for success of your marketing program (Article 4 in 4 part series) Over the past three installments of this [...]
Part Three -  The Guide to Profitable Marine Marketing: Know the value of media!

Part Three - The Guide to Profitable Marine Marketing: Know the value of media!

Know the value of media - positive or negative - for your integrated marketing efforts (Article 3 in 4 part series) In the past installments of this marine marketing article series we discussed know[...]
Part Two - The Guide to Profitable Marine Marketing: The “4 What’s” of Integrated Marketing Communications

Part Two - The Guide to Profitable Marine Marketing: The “4 What’s” of Integrated Marketing Communications

Using a hierarchy of needs to discover what you need to know to effectively reach your target market (Article 2 in 4 part series) The key to the marine marketing checklist is to use Part One (the "4[...]
Part One - The Guide to Profitable Marine Marketing: The 4 Know’s of Integrated Marketing Communications

Part One - The Guide to Profitable Marine Marketing: The 4 Know’s of Integrated Marketing Communications

Begin every marine marketing effort analyzing the 4 Know's as an integral part of your marketing checklist (Article 1 in 4 part series) In this new 4 part series "The Guide to Profitable Marine Mark[...]
Building an Email Marketing Database of Boaters

Building an Email Marketing Database of Boaters

Why marine businesses need to focus less on social media and more on an internal email marketing strategy The tide is changing for social media. And if you are focusing solely on social media marketi[...]
Body Language: Sssssh… I’m Trying To See

Body Language: Sssssh… I’m Trying To See

Non-verbal cues that boat dealers should be paying attention to on the sales floor “A picture is worth a thousand words” may ring truer for some than others, but all of us speak volumes to others wit[...]
Turning Boating Problems into Value-Add Products and Services

Turning Boating Problems into Value-Add Products and Services

Create new opportunities and revenue streams for your marine business by identifying boater pain points and offering solutions to real problems Marine businesses big and small have a responsibility t[...]
Boosting Facebook Posts to Reach More Boaters

Boosting Facebook Posts to Reach More Boaters

Creating a strategy to target a relevant boating audience and maximizing your Facebook return on investment If you manage a Facebook business page for your marine business then you already know about[...]
Go on – Make an Exhibition of Yourself!

Go on – Make an Exhibition of Yourself!

Prepare your team to get the most value out of your boat show exhibit investment Many organisations and individuals invest large amounts of money on stands and resources at exhibitions. If you are on[...]

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New Boating Advocacy Marketing Toolkit Available for Marine Businesses

New Boating Advocacy Marketing Toolkit Available for Marine Businesses

NMMA creates toolkit of marketing materials to communicate and promote recreational boating industry issues The National Marine Manufacturer's Association (NMMA) has released a new Advocacy Marketing[...]
SureShade Shares Growth Story as a Start-up Business in Boating

SureShade Shares Growth Story as a Start-up Business in Boating

"From Start-up to Standard" story chronicles company's growth from product invention to market acceptance in the boating industry SureShade, U.S.-based designer and manufacturer of marine sunshade sy[...]
BoatUS Rolls Out Build a Better Life Jacket Contest

BoatUS Rolls Out Build a Better Life Jacket Contest

Innovation in Life Jacket Design Competition seeks newest innovations and design ideas for life jackets The BoatUS Foundation has teamed up with Personal Floatation Device Manufacturers Association ([...]
Discover Boating Seeks More Boater Stories to Share in Discovery Series

Discover Boating Seeks More Boater Stories to Share in Discovery Series

Boating industry's Discover Boating campaign opens casting call for season two of boater documentary series Discover Boating, the consumer awareness campaign run by National Marine Manufacturers Asso[...]
Marine Marketing Solutions Launches Marine Mobility for Mobile Websites

Marine Marketing Solutions Launches Marine Mobility for Mobile Websites

New do-it-yourself tool provides affordable way to create mobile-friendly websites for businesses in boating industry Kyle Publications, owner of Great Lakes Scuttlebutt magazine, in partnership with[...]
SureShade Creates Sun Safety in Boating Infographic

SureShade Creates Sun Safety in Boating Infographic

Sun safety infographic uses boating stats to educate boaters on how to stay sun safe while boating SureShade, the U.S. based designer and manufacturer for retractable shades for boats, has created a [...]
USA Water Ski Foundation Launches New Website

USA Water Ski Foundation Launches New Website

New dynamic website features improved navigation, better search functionality, social media interactivity and quick access to content The USA Water Ski Foundation has announced the launch of a new we[...]
New Build a Monterey Boat Web Tool

New Build a Monterey Boat Web Tool

Website build a boat program lets boat buyers create and customize their ideal Monterey Boat Monterey Boats, a leading independent boat manufacturer, has announced a newly redesigned web-based tool t[...]
National Sailing Hall of Fame Partners with Gowrie Group to Share Yacht Club Stories

National Sailing Hall of Fame Partners with Gowrie Group to Share Yacht Club Stories

Yacht club heritage project aims to collect, present, and preserve the rich history of American sailing The National Sailing Hall of Fame (NSHOF) and Gowrie Group, an independent marine insurance gro[...]
SleepAfloat Launches New Marina Affiliate Program

SleepAfloat Launches New Marina Affiliate Program

Revenue sharing program offers marinas a cost-free way to grow business; allows boaters to offset expenses SleepAfloat, a full service rental management company that specializes in renting boats for [...]

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