Discover Tools & Strategies to Grow Your Business in Boating

Marine Marketing Tools is a collaborative site featuring low-cost marketing tools, ideas and best practices exclusively for businesses in boating - like boat dealers, marinas, marine suppliers and boating product or service providers.

Body Language: Sssssh… I’m Trying To See

Body Language: Sssssh… I’m Trying To See

June 27th, 2014

Non-verbal cues that boat dealers should be paying attention to on the sales floor “A picture is worth a thousand words” may ring truer for some than others, but all of us speak volumes to others wit[...]

Turning Boating Problems into Value-Add Products and Services

Turning Boating Problems into Value-Add Products and Services

June 25th, 2014

Create new opportunities and revenue streams for your marine business by identifying boater pain points and offering solutions to real problems Marine businesses big and small have a responsibility t[...]

Boosting Facebook Posts to Reach More Boaters

Boosting Facebook Posts to Reach More Boaters

May 30th, 2014

Creating a strategy to target a relevant boating audience and maximizing your Facebook return on investment If you manage a Facebook business page for your marine business then you already know about[...]

Go on – Make an Exhibition of Yourself!

Go on – Make an Exhibition of Yourself!

May 27th, 2014

Prepare your team to get the most value out of your boat show exhibit investment Many organisations and individuals invest large amounts of money on stands and resources at exhibitions. If you are on[...]

Boat Safety Checks Attract Customers to Your Location

Boat Safety Checks Attract Customers to Your Location

May 20th, 2014

Marine businesses that host safety checks help keep boating clients safe while building customer loyalty As a marina or boatyard, demonstrating your commitment to issues that matter most to boaters [...]

SureShade to Promote Sun Safety in Boating

SureShade to Promote Sun Safety in Boating

May 19th, 2014

SureShade joins National Safe Boating Council to raise awareness for sun safety issue SureShade, the U.S. based designers and manufacturers of retractable shade systems, has announced they have joine[...]

A Sustainable Approach to Growing your Business

A Sustainable Approach to Growing your Business

May 5th, 2014

How to get maximum value from your customer relationships by thinking about how you can develop long-term relationships with them and considering their life time value Fact - it costs five times more[...]

Tools to Help Promote National Safe Boating Week

Tools to Help Promote National Safe Boating Week

May 1st, 2014

Resources for marine businesses to get on board with promoting safe boating week and throughout boating season – with links to share on social media Every year the recreational boating industry joins[...]

Discover Boating Shares 2014 Marketing Plan Details

Discover Boating Shares 2014 Marketing Plan Details

April 23rd, 2014

Integrated marketing plan includes strategies and tactics to build awareness for boating and connect consumers to boat manufacturers Discover Boating, the public awareness effort managed by the Natio[...]

Why the Selfie is a Powerful Marketing Tool in Boating

Why the Selfie is a Powerful Marketing Tool in Boating

April 22nd, 2014

The selfie photo craze can generate mobile brand impressions and viral buzz, making it the perfect on the water promotional idea for marine businesses The enormous growth of using smartphones to take[...]

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SureShade Creates Sun Safety in Boating Infographic

SureShade Creates Sun Safety in Boating Infographic

July 14th, 2014

Sun safety infographic uses boating stats to educate boaters on how to stay sun safe while boating SureShade, the U.S. based designer and manufacturer for retractable shades for boats, has created a [...]

USA Water Ski Foundation Launches New Website

USA Water Ski Foundation Launches New Website

June 30th, 2014

New dynamic website features improved navigation, better search functionality, social media interactivity and quick access to content The USA Water Ski Foundation has announced the launch of a new we[...]

New Build a Monterey Boat Web Tool

New Build a Monterey Boat Web Tool

June 27th, 2014

Website build a boat program lets boat buyers create and customize their ideal Monterey Boat Monterey Boats, a leading independent boat manufacturer, has announced a newly redesigned web-based tool t[...]

National Sailing Hall of Fame Partners with Gowrie Group to Share Yacht Club Stories

National Sailing Hall of Fame Partners with Gowrie Group to Share Yacht Club Stories

June 23rd, 2014

Yacht club heritage project aims to collect, present, and preserve the rich history of American sailing The National Sailing Hall of Fame (NSHOF) and Gowrie Group, an independent marine insurance gro[...]

SleepAfloat Launches New Marina Affiliate Program

SleepAfloat Launches New Marina Affiliate Program

June 6th, 2014

Revenue sharing program offers marinas a cost-free way to grow business; allows boaters to offset expenses SleepAfloat, a full service rental management company that specializes in renting boats for [...]

Sunbrella Fabrics Launches New Perspective Web Video and Blog Series

Sunbrella Fabrics Launches New Perspective Web Video and Blog Series

June 5th, 2014

Web-based design story series highlights versatility of product for design solutions at home, on the water and on an adventure Sunbrella® fabrics, manufactured and marketed by North Carolina based co[...]

BoatDealers.ca Launches Redesigned Website

BoatDealers.ca Launches Redesigned Website

May 22nd, 2014

Canadian new and used boat listing site gets optimization and performance upgrades Digital media publishers of Canadian marine & powersports listing sites, Digital Era Media Inc. (Think DEM), has[...]

SureShade to Promote Sun Safety in Boating

SureShade to Promote Sun Safety in Boating

May 19th, 2014

SureShade joins National Safe Boating Council to raise awareness for sun safety issue SureShade, the U.S. based designers and manufacturers of retractable shade systems, has announced they have joine[...]

BoatNexus.com Introduces New Boat Name Generator Tool

BoatNexus.com Introduces New Boat Name Generator Tool

April 24th, 2014

New online "Boat-enator" tool uses proprietary algorithm technology to help boaters choose their perfect boat name BoatNexus.com, a San Francisco-based online boat classified startup, has developed a[...]

Discover Boating Shares 2014 Marketing Plan Details

Discover Boating Shares 2014 Marketing Plan Details

April 23rd, 2014

Integrated marketing plan includes strategies and tactics to build awareness for boating and connect consumers to boat manufacturers Discover Boating, the public awareness effort managed by the Natio[...]

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