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Best Practice Articles

3 Ways to Grow Your Water Taxi or Passenger Boat Business

3 Ways to Grow Your Water Taxi or Passenger Boat Business

SPONSORED POST Smart Own is an international passenger boats dealer & marine consultant that provides "factory direct" commercial and leisure boats to individual and corporate clients around th[...]
Best Digital Media Campaigns from the Miami Boat Show

Best Digital Media Campaigns from the Miami Boat Show

Over the past week, you’ve likely encountered countless social media posts, press releases and website updates from the Miami Boat Show. All of this sharing and posting has been great, however the[...]
Four Digital Tips for Following up with Boat Show Leads

Four Digital Tips for Following up with Boat Show Leads

The Miami Boat Show just wrapped up and other boat shows across the country are also in full swing. You’ve likely got a handful of leads that you are itching to follow up with when you get back to[...]
Photography Tips for Boat Brokers to Sell More Boats

Photography Tips for Boat Brokers to Sell More Boats

You may have heard this fact before, but over 90% of boat shoppers begin their search online. This means that their first impression of your vessel is through a simple set of photographs. As a bo[...]
How to Use Periscope to Sell Yachts at Boat Shows and Beyond: Part II

How to Use Periscope to Sell Yachts at Boat Shows and Beyond: Part II

Part 2 in a series on Periscope marketing for the boating industry One of the nicest things about doing a two-part article about Periscope like this is that I don’t have to spend half of the ar[...]
Working for Success at Boat Shows and Marine Trade Events

Working for Success at Boat Shows and Marine Trade Events

After investing ample time, money and resources into preparing for your year of boat shows and trade events, it would be a shame for all hard work and efforts to go to waste on the day. Instead[...]
Reach More Boaters with Marine Ad Network Online Advertising

Reach More Boaters with Marine Ad Network Online Advertising

If you are running a business in the recreational boating industry - marina, boat dealer, boating product or service - your number one marketing goal is certainly to reach more boaters. more BOAT[...]
Ideas to Generate Positive Online Reviews from Boaters

Ideas to Generate Positive Online Reviews from Boaters

In today’s digital age, with online business reviews holding more and more swaying power over those who choose to invest time and money, it has never been more important to design a digital strate[...]
How NautiGirl Defended their Boating Brand and Won

How NautiGirl Defended their Boating Brand and Won

NautiGirl Brands trademark battle with Nautica demonstrates importance of a strong brand and trademark strategy for small businesses As a marketer, I know that a strong brand is one of the most val[...]
Boat Photography Tricks from Marine Industry Pros

Boat Photography Tricks from Marine Industry Pros

Tools of the trade for better on-water boat photography One of the nice things about marine marketing is that boating is a highly visual industry. When it comes to photography we have some great su[...]

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Marine Marketing News

BoatUS Offers New Resources to Help Grow Boat Club Memberships

BoatUS Offers New Resources to Help Grow Boat Club Memberships

Community boat and yacht clubs offer critical access to the water and significantly add to the quality of life for local residents. Boat and yacht clubs are great places to keep a boat and enjoy t[...]
Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2015 during the 2016 Miami International Boat Show Industr[...]
Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa, a booking and marketing platform for transient slip reservations, has announced a big change to how it generates revenue by dropping fees to boaters when making slip reservations on their [...]
YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO, a multi-listing MLS service dedicated to yachts, has announced a new website design and management platform called YATCO WEB PRO that allows yacht brokers and brokerages to easily design an[...]
VanDutch Launches Customer Care App Powered by Boatyard

VanDutch Launches Customer Care App Powered by Boatyard

VanDutch elevates customer experience with Boatyard's on-demand boat services marketplace VanDutch, manufacturer of luxury pleasure crafts, has announced they have launched the new VanDutch Custome[...]
NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating The National Marine Manufacturers Association (NMMA) has [...]
Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Partnership gives BoatUS members a new member benefit by waiving fees for online transient slip booking at BoatUS participating marinas Boat Owners Association of The United States (BoatUS) has ann[...]
2015 Life Jacket Design Competition Winners Announced

2015 Life Jacket Design Competition Winners Announced

Sponsored by the BoatUS Foundation for Boating Safety and Clean Water and the Personal Floatation Device Manufacturers Association (PFDMA), the 2015 Innovation in Life Jacket Design Competition at[...]
Seakeeper Unveils New Global Brand Identity

Seakeeper Unveils New Global Brand Identity

Seakeeper re-branding includes new logo, website, marketing campaigns and digital marketing materials Seakeeper, the manufacturer of marine gyro stabilizers for boats, has unveiled a new global bra[...]
Sea-Doo Contest for What Comes Next in 2016 Lineup

Sea-Doo Contest for What Comes Next in 2016 Lineup

Sea-Doo asks fans to weigh-in on what they think will be the next big innovation the company will launch as part of their 2016 lineup with a new contest asking the question: "What Comes Next?" [...]

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