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Best Practice Articles

The State of the Marine Industry Workforce

The State of the Marine Industry Workforce

Forget millennials - we should be courting an even younger generation to fill the gap for future workers in the boating industry
There’s a huge thought that’s been on my mind the last few months, a[...]
3 Key Components for a Strong Online Destination

3 Key Components for a Strong Online Destination

Your website is the first impression many of your customers will have of your dealership, and in many cases it can be the deciding factor for whether they decide to shop with you.

According to [...]

12 Steps to Successful Marine Industry Marketing

12 Steps to Successful Marine Industry Marketing

Charting a Course to Success and Profitability within the Marine Industry
In my opinion, marine marketers can enhance their success rate by integrating into their efforts lessons learned from saili[...]
6 Types of First-Time Boat Buyers Report

6 Types of First-Time Boat Buyers Report

Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, commissioned a compre[...]

What are Keywords and Why are They Important to My Marine Business?

What are Keywords and Why are They Important to My Marine Business?

When getting stuck into your digital marketing and looking at your website’s search engine optimisation (SEO), you may keep hearing the terms ‘keywords’ and ‘keyphrases’, but what are these and ho[...]

Selling Boats with American-Made Components to U.S. Boat Buyers

Selling Boats with American-Made Components to U.S. Boat Buyers

Much like the American automotive industry, boat manufacturers rely heavily on a strong network of suppliers with innovative product lines that help advance boat building and accelerate growth in [...]

Creating Positive Customer Impressions to Grow Your Marine Business

Creating Positive Customer Impressions to Grow Your Marine Business

Use your team as customer experience ambassadors to help build your boating business
Did you know that . . .  YOU make the difference to each and every customer that you come into contact with?

[...]

Simple SEO Tips for Marine Marketers: Ensuring your Boating Business is Found Online

Simple SEO Tips for Marine Marketers: Ensuring your Boating Business is Found Online

3 Strategies for better SEO to increase website traffic for your boating business
You may have worked hard to establish your marine business, and to populate your website with informative content, [...]
Don’t Build on Someone Else’s Land: Why Email Marketing is Hot Again

Don’t Build on Someone Else’s Land: Why Email Marketing is Hot Again

How social media pay to play is driving more businesses back to email marketing
A version of this article originally appeared on Small Business Marketing Tools
Businesses large and small quickly j[...]
Simple Steps to Optimize Web Images and Photos

Simple Steps to Optimize Web Images and Photos

Stunning imagery combined with exceptional content, makes for a great business website, with images and photography helping to create beautiful web pages that showcase products and services effect[...]

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Marine Marketing News

Sun Safe Boating Industry Collaboration

Sun Safe Boating Industry Collaboration

Ongoing boating industry initiative to raise awareness for improved sun protection on the water
A new industry collaboration campaign for Sun Safe Boating launched the week of June 5-11, 2016 coinc[...]
Top New Boating Products for 2016

Top New Boating Products for 2016

Boating Industry Magazine selects products as best new innovations introduced in boating throughout 2015
In an annual quest for new products and innovations in boating, Boating Industry magazine ha[...]
BoatUS Offers New Resources to Help Grow Boat Club Memberships

BoatUS Offers New Resources to Help Grow Boat Club Memberships

Community boat and yacht clubs offer critical access to the water and significantly add to the quality of life for local residents. Boat and yacht clubs are great places to keep a boat and enjoy t[...]

Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2015 during the 2016 Miami International Boat Show Industr[...]

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa, a booking and marketing platform for transient slip reservations, has announced a big change to how it generates revenue by dropping fees to boaters when making slip reservations on their [...]

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO, a multi-listing MLS service dedicated to yachts, has announced a new website design and management platform called YATCO WEB PRO that allows yacht brokers and brokerages to easily design an[...]

VanDutch Launches Customer Care App Powered by Boatyard

VanDutch Launches Customer Care App Powered by Boatyard

VanDutch elevates customer experience with Boatyard's on-demand boat services marketplace
VanDutch, manufacturer of luxury pleasure crafts, has announced they have launched the new VanDutch Custome[...]
NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating
The National Marine Manufacturers Association (NMMA) has [...]
Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Partnership gives BoatUS members a new member benefit by waiving fees for online transient slip booking at BoatUS participating marinas
Boat Owners Association of The United States (BoatUS) has ann[...]
2015 Life Jacket Design Competition Winners Announced

2015 Life Jacket Design Competition Winners Announced

Sponsored by the BoatUS Foundation for Boating Safety and Clean Water and the Personal Floatation Device Manufacturers Association (PFDMA), the 2015 Innovation in Life Jacket Design Competition at[...]

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