Discover Tools & Strategies to Grow Your Business in Boating

Marine Marketing Tools is a collaborative site featuring low-cost marketing tools, ideas and best practices exclusively for businesses in boating - like boat dealers, marinas, marine suppliers and boating product or service providers.

Happiness Delivered for Boaters

Happiness Delivered for Boaters

Money can buy happiness. There’s just one catch: you have to spend it on experiences. A version of this article originally appeared on the Boatyard blog When we first came up with the idea for our[...]
The Five Pillars of Personalized Marketing

The Five Pillars of Personalized Marketing

How to use personalization in marine marketing to communicate relevant messages with measurable results A version of this article originally appeared on MarketingTech News Segmentation marketing a[...]
How to Promote Small Business Saturday in Your Local Boating Market

How to Promote Small Business Saturday in Your Local Boating Market

Promotional ideas for marine businesses to increase local sales and shopping opportunities during annual Small Business Saturday event A version of this article originally appeared on SBMarketingTo[...]
Step-by-Step How-to for Creating and Sharing Infographics

Step-by-Step How-to for Creating and Sharing Infographics

Free and easy tools to design a simple infographic for your business and promote it online A version of this article originally appeared on SBMarketingTools.com Infographics can be a great add[...]
Pay Per Lead Model Changes Advertising Market Infrastructure in Boating

Pay Per Lead Model Changes Advertising Market Infrastructure in Boating

PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has re[...]
Social Media Comparison Chart for Boating Businesses

Social Media Comparison Chart for Boating Businesses

Compare social media marketing opportunities to reach and engage boaters and marine businesses With so many social media sites available these days, it may be hard to decide where to focus your effor[...]
How a Bank Account Can Help You Win Business

How a Bank Account Can Help You Win Business

Building up credit in your emotional bank account with customer relationships In business, it is useful to remember two key aspects of sales and marketing: Our customers buy solutions rather than[...]
Using Storytelling as a Marketing Tool for Your Brand

Using Storytelling as a Marketing Tool for Your Brand

Telling the story of your boating business can help build a stronger brand bond with your customers and the industry If you are a longtime boater like me, then you have likely heard a lot of great [...]
Part Four - The Guide to Profitable Marine Marketing: Know your numbers

Part Four - The Guide to Profitable Marine Marketing: Know your numbers

Profit from what you have learned: Knowing your numbers means to understand the potential for success of your marketing program (Article 4 in 4 part series) Over the past three installments of this [...]
Part Three -  The Guide to Profitable Marine Marketing: Know the value of media!

Part Three - The Guide to Profitable Marine Marketing: Know the value of media!

Know the value of media - positive or negative - for your integrated marketing efforts (Article 3 in 4 part series) In the past installments of this marine marketing article series we discussed know[...]

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Dominion Marine Media Introduces New Social Media Tools

Dominion Marine Media Introduces New Social Media Tools

DMM creates suite of tools to make social media for marine businesses faster, easier and more effective Dominion Marine Media (DMM), the division of Dominion Enterprises that operates YachtWorld, B[...]
National Safe Boating Councils Joins 2014 #GivingTuesday Movement

National Safe Boating Councils Joins 2014 #GivingTuesday Movement

NSBC invites boaters and marine businesses to kick-off the holiday giving season with #GivingTuesday on December 2, 2014 The National Safe Boating Council (NSBC) announces that they will be part of a[...]
Discover Boating Shares 2014 Marketing Campaign Results

Discover Boating Shares 2014 Marketing Campaign Results

Campaign grew boating awareness and interest in U.S. and Canada delivering 1.8 million visitors to boat manufacturers [INFOGRAPHIC] Discover Boating, the  public awareness effort managed by the Nat[...]
BoatersTube and YachtExpo Create New Video Linked Digital Buyers Guides Series

BoatersTube and YachtExpo Create New Video Linked Digital Buyers Guides Series

Virtual digital publications combine full page advertisements linked to a video, connecting boating enthusiasts with marine industry products BoatersTube.com (a site devoted to videos for the boating[...]
Boatbound Acquiring Naming Rights to San Francisco Bay Inlet Actually a Hoax

Boatbound Acquiring Naming Rights to San Francisco Bay Inlet Actually a Hoax

McCovey Cove in San Francisco Bay to be named #BoatboundBay was actually a joke aimed at creating publicity for #Boatboundbay Billions Promotion Boatbound, the San Francisco based peer-to-peer boat[...]
2014 IBEX Show Marketing Highlights

2014 IBEX Show Marketing Highlights

Recap of the 2014 International Boatbuilder Exhibition and Conference marketing efforts and award winners The International BoatBuilders’ Exhibition and Conference (IBEX), owned and produced by Profe[...]
New Boating Advocacy Marketing Toolkit Available for Marine Businesses

New Boating Advocacy Marketing Toolkit Available for Marine Businesses

NMMA creates toolkit of marketing materials to communicate and promote recreational boating industry issues The National Marine Manufacturer's Association (NMMA) has released a new Advocacy Marketing[...]
SureShade Shares Growth Story as a Start-up Business in Boating

SureShade Shares Growth Story as a Start-up Business in Boating

"From Start-up to Standard" story chronicles company's growth from product invention to market acceptance in the boating industry SureShade, U.S.-based designer and manufacturer of marine sunshade sy[...]
BoatUS Rolls Out Build a Better Life Jacket Contest

BoatUS Rolls Out Build a Better Life Jacket Contest

Innovation in Life Jacket Design Competition seeks newest innovations and design ideas for life jackets The BoatUS Foundation has teamed up with Personal Floatation Device Manufacturers Association ([...]
Discover Boating Seeks More Boater Stories to Share in Discovery Series

Discover Boating Seeks More Boater Stories to Share in Discovery Series

Boating industry's Discover Boating campaign opens casting call for season two of boater documentary series Discover Boating, the consumer awareness campaign run by National Marine Manufacturers Asso[...]

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