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Best Practice Articles

Butts in Boats? A New Concept in Marketing!

Butts in Boats? A New Concept in Marketing!

Rethink your marine marketing with a focus on getting butts onto and into boats
The end result of nearly every advertising, marketing, or sales promotion effort, using digital or legacy-based media[...]
Inbound Marketing: Why You Need to Jump on the Boat

Inbound Marketing: Why You Need to Jump on the Boat

One of the hot topics of 2017 for businesses will be Inbound Marketing. The inbound philosophy is a strategy that earns and nurtures new customers by providing amazing user-generated content with [...]

Local SEO and What You Need to Know

Local SEO and What You Need to Know

Three easy local search tactics to add to your digital marketing
The search engine landscape is changing, and relying on old search engine optimization methods just doesn’t cut it anymore.

Over [...]

Developing an Annual Marine Marketing Plan for the New Year

Developing an Annual Marine Marketing Plan for the New Year

Start the year with an integrated marine marketing plan that clearly outlines your business objectives and the marketing strategies & tactics you plan to use to achieve them
A version of this a[...]
18 Tips to Perfectly Price Your Boats for Sale

18 Tips to Perfectly Price Your Boats for Sale

Using consumer buying psychology techniques to price and market your boat listings for faster sales
A version of this article originally appeared on Yacht Sales Academy.
Do you know which visual o[...]
3 Tactics for Boat Dealer Lead Generation & Nurturing

3 Tactics for Boat Dealer Lead Generation & Nurturing

Nurturing your boat dealer leads can be the difference between driving sales and losing potential customers
At the end of the day, the goal for your boat dealer marketing strategy is to drive sales[...]
Most Creative Boating Holiday Posts and Images on Instagram

Most Creative Boating Holiday Posts and Images on Instagram

16 Instagram posts and images in boating that capture the Christmas holiday spirit in a very nautical way
Most businesses in the boating industry will send out some type of e-greeting for Christmas[...]
Reinventing Your 2017 Marine Marketing Plan

Reinventing Your 2017 Marine Marketing Plan

It’s almost the end of December, the holidays will be here and gone before we know it, and what we’ll be left with is a brand new year which means a brand new start.
Out with the old, and in with[...]

Gaining Buyers in the Boating Industry - Who Should we be Targeting?

Gaining Buyers in the Boating Industry - Who Should we be Targeting?

In the past year or two, there have been so many articles about who we should—as an industry —be reaching out to as far as target buyers go. We’ve been targeting my group, the Millennials, as if w[...]

The State of the Marine Industry Workforce

The State of the Marine Industry Workforce

Forget millennials - we should be courting an even younger generation to fill the gap for future workers in the boating industry
There’s a huge thought that’s been on my mind the last few months, a[...]

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Marine Marketing News

Dockwa Expands Marina Network with Marinas.com Aquisition

Dockwa Expands Marina Network with Marinas.com Aquisition

Integration of Slip and Mooring Reservation Platform Dockwa and Marine Information Directory Marinas.com Elevates Industry Experience to New Level
Dockwa, Inc., the slip and mooring reservation pla[...]
Sun Safe Boating Industry Collaboration

Sun Safe Boating Industry Collaboration

Ongoing boating industry initiative to raise awareness for improved sun protection on the water
A new industry collaboration campaign for Sun Safe Boating launched the week of June 5-11, 2016 coinc[...]
Top New Boating Products for 2016

Top New Boating Products for 2016

Boating Industry Magazine selects products as best new innovations introduced in boating throughout 2015
In an annual quest for new products and innovations in boating, Boating Industry magazine ha[...]
BoatUS Offers New Resources to Help Grow Boat Club Memberships

BoatUS Offers New Resources to Help Grow Boat Club Memberships

Community boat and yacht clubs offer critical access to the water and significantly add to the quality of life for local residents. Boat and yacht clubs are great places to keep a boat and enjoy t[...]

Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2015 during the 2016 Miami International Boat Show Industr[...]

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa, a booking and marketing platform for transient slip reservations, has announced a big change to how it generates revenue by dropping fees to boaters when making slip reservations on their [...]

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO, a multi-listing MLS service dedicated to yachts, has announced a new website design and management platform called YATCO WEB PRO that allows yacht brokers and brokerages to easily design an[...]

VanDutch Launches Customer Care App Powered by Boatyard

VanDutch Launches Customer Care App Powered by Boatyard

VanDutch elevates customer experience with Boatyard's on-demand boat services marketplace
VanDutch, manufacturer of luxury pleasure crafts, has announced they have launched the new VanDutch Custome[...]
NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating
The National Marine Manufacturers Association (NMMA) has [...]
Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Partnership gives BoatUS members a new member benefit by waiving fees for online transient slip booking at BoatUS participating marinas
Boat Owners Association of The United States (BoatUS) has ann[...]

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