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Best Practice Articles

How to Use Periscope to Sell Yachts at Boat Shows and Beyond: Part II

How to Use Periscope to Sell Yachts at Boat Shows and Beyond: Part II

Part 2 in a series on Periscope marketing for the boating industry One of the nicest things about doing a two-part article about Periscope like this is that I don’t have to spend half of the ar[...]
Working for Success at Boat Shows and Marine Trade Events

Working for Success at Boat Shows and Marine Trade Events

After investing ample time, money and resources into preparing for your year of boat shows and trade events, it would be a shame for all hard work and efforts to go to waste on the day. Instead[...]
Reach More Boaters with Marine Ad Network Online Advertising

Reach More Boaters with Marine Ad Network Online Advertising

If you are running a business in the recreational boating industry - marina, boat dealer, boating product or service - your number one marketing goal is certainly to reach more boaters. more BOAT[...]
Ideas to Generate Positive Online Reviews from Boaters

Ideas to Generate Positive Online Reviews from Boaters

In today’s digital age, with online business reviews holding more and more swaying power over those who choose to invest time and money, it has never been more important to design a digital strate[...]
How NautiGirl Defended their Boating Brand and Won

How NautiGirl Defended their Boating Brand and Won

NautiGirl Brands trademark battle with Nautica demonstrates importance of a strong brand and trademark strategy for small businesses As a marketer, I know that a strong brand is one of the most val[...]
Boat Photography Tricks from Marine Industry Pros

Boat Photography Tricks from Marine Industry Pros

Tools of the trade for better on-water boat photography One of the nice things about marine marketing is that boating is a highly visual industry. When it comes to photography we have some great su[...]
Top Social Media Sites for Your Marine Business

Top Social Media Sites for Your Marine Business

Social media may be nothing new, but it’s fair to say that it is often widely underused and misunderstood by many SMEs and marine businesses. By its very nature social media is both social and [...]
How to Sell a $66 Million Dollar Yacht Using Periscope: Part 1

How to Sell a $66 Million Dollar Yacht Using Periscope: Part 1

Is the boating industry ready to use Periscope for live video broadcasts at boat shows? Part 1 in a series on Periscope marketing for the boating industry As I write this, the Fort Lauderdale In[...]
Steps to Create Email Campaigns that Convert for Marine Businesses

Steps to Create Email Campaigns that Convert for Marine Businesses

Email marketing makes for a great way to target roaming clients working within the marine industry Those of us working to provide products and services to the marine industry will know that it ofte[...]
What do Boat Buyers Want or Need from Dealers to Buy?

What do Boat Buyers Want or Need from Dealers to Buy?

How and why people buy boats... with sales strategies and techniques to understand buyers better A version of this article originally appeared on The Profit Blog Billions of dollars are spent ever[...]

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Marine Marketing News

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa, a booking and marketing platform for transient slip reservations, has announced a big change to how it generates revenue by dropping fees to boaters when making slip reservations on their [...]
YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO, a multi-listing MLS service dedicated to yachts, has announced a new website design and management platform called YATCO WEB PRO that allows yacht brokers and brokerages to easily design an[...]
VanDutch Launches Customer Care App Powered by Boatyard

VanDutch Launches Customer Care App Powered by Boatyard

VanDutch elevates customer experience with Boatyard's on-demand boat services marketplace VanDutch, manufacturer of luxury pleasure crafts, has announced they have launched the new VanDutch Custome[...]
NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating The National Marine Manufacturers Association (NMMA) has [...]
Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Partnership gives BoatUS members a new member benefit by waiving fees for online transient slip booking at BoatUS participating marinas Boat Owners Association of The United States (BoatUS) has ann[...]
2015 Life Jacket Design Competition Winners Announced

2015 Life Jacket Design Competition Winners Announced

Sponsored by the BoatUS Foundation for Boating Safety and Clean Water and the Personal Floatation Device Manufacturers Association (PFDMA), the 2015 Innovation in Life Jacket Design Competition at[...]
Seakeeper Unveils New Global Brand Identity

Seakeeper Unveils New Global Brand Identity

Seakeeper re-branding includes new logo, website, marketing campaigns and digital marketing materials Seakeeper, the manufacturer of marine gyro stabilizers for boats, has unveiled a new global bra[...]
Sea-Doo Contest for What Comes Next in 2016 Lineup

Sea-Doo Contest for What Comes Next in 2016 Lineup

Sea-Doo asks fans to weigh-in on what they think will be the next big innovation the company will launch as part of their 2016 lineup with a new contest asking the question: "What Comes Next?" [...]
Free Marine Marketing Strategies Book Offer for Boat Dealers

Free Marine Marketing Strategies Book Offer for Boat Dealers

Limited time offer to download free copy of Marine Marketing Strategies book Author and Marketing Coach, Matt Sellhorst announces he will be giving away copies of his book for boat dealers; “Marine M[...]
ARI's Endeavor Marine Dealer Website Platform now Integrates with Moreboats.com

ARI's Endeavor Marine Dealer Website Platform now Integrates with Moreboats.com

Pay-per-lead boat marketplace to seamlessly integrate with ARI-powered website panel ARI Network Services - an award-winning provider of  marketing services to help dealers, equipment manufacturers a[...]

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