Discover Tools & Strategies to Grow Your Business in Boating

Marine Marketing Tools is a collaborative site featuring low-cost marketing tools, ideas and best practices exclusively for businesses in boating - like boat dealers, marinas, marine suppliers and boating product or service providers.

Builders Launch New Boat Models with Social Media Video Strategy

Builders Launch New Boat Models with Social Media Video Strategy

OEMs tap into viral reach of video and social media to expand the reach of new boat model debuts Many boat builders are starting to recognize that online marketing tools like video combined with the [...]
The Case for Traditional Media in Marine Marketing

The Case for Traditional Media in Marine Marketing

Why boating businesses should still be using traditional marketing techniques along with social media and online marketing Traditional marketing can be used by marine marketers in the boating industr[...]
Sea Ray and Boston Whaler Promote Value of Boatbound Boat Rentals to Boat Owners

Sea Ray and Boston Whaler Promote Value of Boatbound Boat Rentals to Boat Owners

Brunswick Boat brands launch co-marketing campaigns with Boatbound aimed at driving boat sales through rental values Brunswick Boat brands are using an impressive new marketing message in conjuncti[...]
The Psychology Behind Purchase Decisions (And How Marine Marketers can Influence Them)

The Psychology Behind Purchase Decisions (And How Marine Marketers can Influence Them)

How emotions and bias can influence buying behavior - marketing tips for the boating industry to leverage and convert more customers [INFOGRAPHIC] It's no surprise that emotions have a big influenc[...]
Marine Businesses Get Special Discount Price on Boating Book for Kids

Marine Businesses Get Special Discount Price on Boating Book for Kids

Book focused on youth engagement and safe boating is now available at special price for boat dealers, marinas and marine businesses... with new strategies to use book in marine marketing Getting ki[...]
Is Your Site Ready For Google’s New Mobile-Friendly Search Algorithms?

Is Your Site Ready For Google’s New Mobile-Friendly Search Algorithms?

Boat dealers and marine businesses need to make sure websites are mobile-friendly to rank well in Google mobile searches A major mobile milestone which will go down in the archives as “Mobilegeddon[...]
7 Ways to Capture More Sales Leads at Boat Shows

7 Ways to Capture More Sales Leads at Boat Shows

How boat builders and dealers can maximize sales opportunities and sell more boats at shows A version of this article originally appeared on Profit Blog by Boat Show Avenue Boat shows tend to be o[...]
How to Add Cards to YouTube Videos

How to Add Cards to YouTube Videos

New interactive cards improve on annotations, providing additional in-video promotional opportunities on desktop or mobile YouTube has proven to be a valuable marketing tool for the boating industr[...]
Building a Strong Patent and Brand Strategy as a Startup in Boating

Building a Strong Patent and Brand Strategy as a Startup in Boating

How a strong brand and a strong patent on an innovative boat feature can give you distinct market advantage These days the boating industry buzz word is undeniably “innovation”. Boaters are dema[...]
Innovation on the Ganges in India

Innovation on the Ganges in India

Creating simple business opportunities by meeting the immediate needs of your customers India is surrounded by water with an extensive network of rivers and waterways throughout the country. On a [...]

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IBEX Starts Marine Millennials Program for Young Boating Professionals

IBEX Starts Marine Millennials Program for Young Boating Professionals

IBEX Marine Millennials supports the next generation of marine industry leaders under the age of 35 The International Boatbuilders and Exhibition Conference (IBEX), has created a new program called [...]
Mike Schmidt to Collaborate with SureShade on Sun Safety in Boating

Mike Schmidt to Collaborate with SureShade on Sun Safety in Boating

Former Philadelphia Phillies Third Baseman and Skin Cancer Survivor to Promote “Sunscreen, Sunwear and SureShade is the Sensible Way to Boat” SureShade, the U.S. manufacturer of patented retractabl[...]
Discover Boating Shares 2015 Marketing Plans

Discover Boating Shares 2015 Marketing Plans

Marketing campaign strategies and objectives shared with boating industry stakeholders Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) [...]
50 Top New Products in Boating Industry for 2015

50 Top New Products in Boating Industry for 2015

Boating Industry selects 50 products as best new innovations introduced in boating throughout 2014 In an annual quest for new products and innovations in boating, Boating Industry has released thei[...]
New Boat Sales Training Launched: “The 30 Secrets To Boat Sales”

New Boat Sales Training Launched: “The 30 Secrets To Boat Sales”

Boat brokers, dealers or builders now have access to a new course dedicated to selling more boats New online virtual boat show company Boat Show Avenue recently launched a new training program dedi[...]
The Boat Village and Dockmaster Rebrand Boating Service Platform as MyTaskit

The Boat Village and Dockmaster Rebrand Boating Service Platform as MyTaskit

My-Villages unveils new brand name – MyTaskit – uniting its two leading solutions to help marine businesses increase customer loyalty, improve efficiency & gain competitive advantage My-Village[...]
Discover Boating Videos to Share Online and in Social Media

Discover Boating Videos to Share Online and in Social Media

How to use Discover Boating vault of boating videos for marine businesses to promote boating Videos can be a great tool to showcase boating and educate people on different aspects of boating in an in[...]
Best Ideas for Boat Dealers in 2015 Free White Paper Download

Best Ideas for Boat Dealers in 2015 Free White Paper Download

52 ideas from some of the best boat dealers in the North America for sales, marketing, customer satisfaction and dealer service The 2015 "Best Ideas" white paper, published by Boating Industry magazi[...]
RBFF Releases Hispanic Boating Path to Purchase Research [INFOGRAPHIC]

RBFF Releases Hispanic Boating Path to Purchase Research [INFOGRAPHIC]

The Recreational Boating and Fishing Foundation (RBFF),  along with RBFF’s Hispanic marketing firm, Lopez Negrete Communications, has released results of a new research study on Hispanics and boat[...]
Moreboats.com Offers 30 Day Free Trial to Boat Dealers

Moreboats.com Offers 30 Day Free Trial to Boat Dealers

Boat dealers can list boats for sale and receive leads at no charge for 30 days Moreboats.com, the leading pay-per-lead boating marketplace, announced the launch of a 30-day boat listing trial. Start[...]

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