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Best Practice Articles

3 Tactics for Boat Dealer Lead Generation & Nurturing

3 Tactics for Boat Dealer Lead Generation & Nurturing

Nurturing your boat dealer leads can be the difference between driving sales and losing potential customers
At the end of the day, the goal for your boat dealer marketing strategy is to drive sales[...]
Most Creative Boating Holiday Posts and Images on Instagram

Most Creative Boating Holiday Posts and Images on Instagram

16 Instagram posts and images in boating that capture the Christmas holiday spirit in a very nautical way
Most businesses in the boating industry will send out some type of e-greeting for Christmas[...]
Reinventing Your 2017 Marine Marketing Plan

Reinventing Your 2017 Marine Marketing Plan

It’s almost the end of December, the holidays will be here and gone before we know it, and what we’ll be left with is a brand new year which means a brand new start.
Out with the old, and in with[...]

Gaining Buyers in the Boating Industry - Who Should we be Targeting?

Gaining Buyers in the Boating Industry - Who Should we be Targeting?

In the past year or two, there have been so many articles about who we should—as an industry —be reaching out to as far as target buyers go. We’ve been targeting my group, the Millennials, as if w[...]

The State of the Marine Industry Workforce

The State of the Marine Industry Workforce

Forget millennials - we should be courting an even younger generation to fill the gap for future workers in the boating industry
There’s a huge thought that’s been on my mind the last few months, a[...]
3 Key Components for a Strong Online Destination

3 Key Components for a Strong Online Destination

Your website is the first impression many of your customers will have of your dealership, and in many cases it can be the deciding factor for whether they decide to shop with you.

According to [...]

12 Steps to Successful Marine Industry Marketing

12 Steps to Successful Marine Industry Marketing

Charting a Course to Success and Profitability within the Marine Industry
In my opinion, marine marketers can enhance their success rate by integrating into their efforts lessons learned from saili[...]
6 Types of First-Time Boat Buyers Report

6 Types of First-Time Boat Buyers Report

Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, commissioned a compre[...]

What are Keywords and Why are They Important to My Marine Business?

What are Keywords and Why are They Important to My Marine Business?

When getting stuck into your digital marketing and looking at your website’s search engine optimisation (SEO), you may keep hearing the terms ‘keywords’ and ‘keyphrases’, but what are these and ho[...]

Selling Boats with American-Made Components to U.S. Boat Buyers

Selling Boats with American-Made Components to U.S. Boat Buyers

Much like the American automotive industry, boat manufacturers rely heavily on a strong network of suppliers with innovative product lines that help advance boat building and accelerate growth in [...]

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Marine Marketing News

Sun Safe Boating Industry Collaboration

Sun Safe Boating Industry Collaboration

Ongoing boating industry initiative to raise awareness for improved sun protection on the water
A new industry collaboration campaign for Sun Safe Boating launched the week of June 5-11, 2016 coinc[...]
Top New Boating Products for 2016

Top New Boating Products for 2016

Boating Industry Magazine selects products as best new innovations introduced in boating throughout 2015
In an annual quest for new products and innovations in boating, Boating Industry magazine ha[...]
BoatUS Offers New Resources to Help Grow Boat Club Memberships

BoatUS Offers New Resources to Help Grow Boat Club Memberships

Community boat and yacht clubs offer critical access to the water and significantly add to the quality of life for local residents. Boat and yacht clubs are great places to keep a boat and enjoy t[...]

Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America Announce 2015 Neptune Award Winners

Marine Marketers of America (MMA), an industry association of marine marketers, distributed annual awards for marine marketing efforts in 2015 during the 2016 Miami International Boat Show Industr[...]

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa Drops Slip Reservation Booking Fee to Attract More Boaters

Dockwa, a booking and marketing platform for transient slip reservations, has announced a big change to how it generates revenue by dropping fees to boaters when making slip reservations on their [...]

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO Introduces WEB PRO Website Design & Management Tool for Yacht Brokers

YATCO, a multi-listing MLS service dedicated to yachts, has announced a new website design and management platform called YATCO WEB PRO that allows yacht brokers and brokerages to easily design an[...]

VanDutch Launches Customer Care App Powered by Boatyard

VanDutch Launches Customer Care App Powered by Boatyard

VanDutch elevates customer experience with Boatyard's on-demand boat services marketplace
VanDutch, manufacturer of luxury pleasure crafts, has announced they have launched the new VanDutch Custome[...]
NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating
The National Marine Manufacturers Association (NMMA) has [...]
Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Dockwa Partners with BoatUS to Offer Transient Slip Booking Service as Member Benefit

Partnership gives BoatUS members a new member benefit by waiving fees for online transient slip booking at BoatUS participating marinas
Boat Owners Association of The United States (BoatUS) has ann[...]
2015 Life Jacket Design Competition Winners Announced

2015 Life Jacket Design Competition Winners Announced

Sponsored by the BoatUS Foundation for Boating Safety and Clean Water and the Personal Floatation Device Manufacturers Association (PFDMA), the 2015 Innovation in Life Jacket Design Competition at[...]

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