More boat builders are offering “sneak peeks” with regional boat shows & social media to move up the timeline for sales & marketing of new boats Debuting new innovative boat models is big business in the boating industry. New boat designs are often years in the making and builders have a lot riding on a successful...
Sea-Doo asks fans to weigh-in on what they think will be the next big innovation the company will launch as part of their 2016 lineup with a new contest asking the question: “What Comes Next?” The “What comes next?” sweepstakes runs for a limited time from August 27, 2015 through September 18, 2015, 10:30 pm ET. Participants can...
OEMs tap into viral reach of video and social media to expand the reach of new boat model debuts Many boat builders are starting to recognize that online marketing tools like video combined with the accessibility of social media can be a very effective alternative to the traditional use of boat shows for new model debuts. By debuting boat models...
Website build a boat program lets boat buyers create and customize their ideal Monterey Boat Monterey Boats, a leading independent boat manufacturer, has announced a newly redesigned web-based tool that lets boat buyers build a Monterey per their specifications. The redesigned web tool functions much like similar tools found on car manufacturer websites. Buyers select a...
Non-verbal cues that boat dealers should be paying attention to on the sales floor “A picture is worth a thousand words” may ring truer for some than others, but all of us speak volumes to others without uttering a word. As most large purchase transactions include face-to-face interaction (like boat sales), it may be very...
Why boat builders and dealers should use innovative boating options and features in their marketing efforts Home builders selling a new home design are likely to feature all the bells and whistles in their model home display. Not only does it help home buyers imagine the possibilities, but it also helps to showcase the best...
Manufacturers like Sea Ray, Grady-White, Boston Whaler and Bayliner entice buyers of new boat models with special winter sales and savings events Boat manufacturers are kicking off the 2014 boat buying season with promotional sales incentives designed to drive new boat sales. While most boat manufacturers and dealers are offering “show only” sales incentives during...
DiMillo’s Yacht Sales hosts LobsterPalooza customer event featuring a 50 boat parade and the launch of the new Back Cove Downeast 37 Sabre and Back Cove Yacht owners joined together for the first ever “LobsterPalooza” event in Portland, Maine July 12-14, 2013, hosted by the DiMillo’s Yacht Sales team, for a unique customer appreciation event...