National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating The National Marine Manufacturers Association (NMMA) has partnered with the U.S. Travel Association as a Project Time Off coalition member to help promote the importance of taking time off. The focused campaign aims to reshape the perceptions and...
Brunswick Boat brands launch co-marketing campaigns with Boatbound aimed at driving boat sales through rental values Brunswick Boat brands are using an impressive new marketing message in conjunction with their new strategic partnership with Boatbound that demonstrates the payback for boat owners when they tap into Boatbound’s peer-to-peer boat rentals. The partnership with Boatbound and Brunswick...
SureShade joins National Safe Boating Council to raise awareness for sun safety issue SureShade, the U.S. based designers and manufacturers of retractable shade systems, has announced they have joined National Safe Boating Council (NSBC) to raise awareness and promote sun safety in recreational boating. Their announcement as members of NSBC makes them the first...
Marketing and outreach services offered to Professional Edition customers in Southeast Florida to promote online services The Boat Village, the marine industry’s leading mobile boat management and service coordination platform created by My-Villages, announces that Professional Edition customers in Southeast Florida will now benefit from collaborative marketing support. Marine business customers in the Southeast Florida...
Strategic partnership gives Brunswick dealers access to Boatbound peer-to-peer boat rental marketplace Brunswick Corporation has announced that they have launched a strategic partnership with Boatbound, a growing peer-to-peer boat rental marketplace. The partnership is based on a joint mission to make boating more affordable and accessible for everyone. The partnership provides Brunswick’s dealers, through the...
Cruzin Boater-to-Boater Rentals forms alliance to promote service to Westrec marinas customers nationwide Cruzin, a boater-to-boaterTM rental and charter marketplace, has announced that they have formed a strategic alliance with Westrec Marinas, the world’s largest owner operator of marinas and marine-related businesses, to offer its boater-to-boater rental services at Westrec Marina locations. The alliance was...
Brunswick certified dealers will have free access to one-on-one online marketing workshops on digital and social media marketing Brunswick Dealer Advantage, the dealer services team of Brunswick Corporation, has announced on October 22, 2013 that they have teamed up with Dominion Marine Media to offer a free online marketing training program to Brunswick certified...
Pelagic FM Manger to be used for live monitoring of yachts with BioNautique “Boat Sitting” services Pelagic Fleet Management has announced on October 4, 2013 a strategic partnership with BioNautique providing its software platform, Pelagic FM Manager™, in support of BioNautique’s yacht management and maintenance services across its partner network covering France. BioNautique, a...
How to leverage joint marketing opportunities and resources with your supply chain partners to cost-effectively extend your market reach Much like the auto industry, the boating industry is very interdependent. We are an industry of manufacturers, suppliers, service providers and dealers – each one an important component of the supply chain to sustain recreational...
MRAA expands partnership with Lighthouse Media Solutions to handle all advertising and marketing for Marine Dealer Conference & Expo The Marine Retailers Association of the Americas (MRAA) has announced on July 2, 2013 that they have named Lighthouse Media Solutions the official marketing partner for their 2013 Marine Dealers Conference & EXPO (MDCE). Lighthouse...