MRAA expands partnership with Lighthouse Media Solutions to handle all advertising and marketing for Marine Dealer Conference & Expo
The Marine Retailers Association of the Americas (MRAA) has announced on July 2, 2013 that they have named Lighthouse Media Solutions the official marketing partner for their 2013 Marine Dealers Conference & EXPO (MDCE).
Lighthouse Media Solutions has already been handling marketing for MRAA for several years, and this new appointment will expand on their relationship to assist in all marketing activities for MDCE, the association’s annual conference and membership meeting co-produced with Boating Industry.
Marketing support provided by Lighthouse for MDCE will include:
- Email templates
- Advertisements
- PowerPoint templates for the educational sessions
- Digital video production
According to Matt Gruhn, President of MRAA, “Lighthouse has done a phenomenal job in helping us at the MRAA rebrand our programs, events and other offerings, and we look forward to watching what they have in store for the 2013 MDCE.”
MDCE holds educational training sessions along with workshops that offer boat dealers and members an opportunity to learn industry best practices in areas like dealership management, boat show sales, service menus, search engine marketing, and the customer experience. The 2013 MDCE is scheduled for November 17-20, 2013 at the Orange County Convention Center in Orlando, Florida and is once again poised for record-breaking attendance levels.
Marine Marketing Opportunity
Elevating the branding and exposure for the Marine Dealer Conference & Expo will help promote more visibility and participation across the industry. By better packaging up the conference materials and presentations, boat dealers and suppliers will reap more benefits from the conference.
More Information
Visit Marine Retailers Association of the Americas for more information on the new marketing partnership with Lighthouse Media Solutions and the upcoming 2013 MDCE.
