Discover Boating’s “Vacation on Demand” campaign connects the kind of feelings and experiences that come with boating to feeling of being on vacation Discover Boating – the recreational boating industry’s effort to increase boating participation – is focusing its 2017 campaign on introducing people to boating and building a pipeline of first-time boat buyers. The strategy...
Over the past week, you’ve likely encountered countless social media posts, press releases and website updates from the Miami Boat Show. All of this sharing and posting has been great, however there have been a few that stood out from the others. Coming up with ideas for making an attention grabbing digital media campaign can...
Marketing campaign strategies and objectives shared with boating industry stakeholders Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2015 marketing plan during a webinar to marine industry stakeholders on May 19, 2015. Led by Discover Boating...
Integrated marketing plan includes strategies and tactics to build awareness for boating and connect consumers to boat manufacturers Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2014 marketing plan during a webinar to marine industry stakeholders on April...
Marketing and outreach services offered to Professional Edition customers in Southeast Florida to promote online services The Boat Village, the marine industry’s leading mobile boat management and service coordination platform created by My-Villages, announces that Professional Edition customers in Southeast Florida will now benefit from collaborative marketing support. Marine business customers in the Southeast Florida region that...
Discover Boating will join country music artist Jake Owen for his nationwide “Days of Gold” tour as presenting sponsor to attract more boaters Discover Boating, the national boating awareness campaign developed by the North American recreational boating industry, has announced they will be the presenting sponsor of the upcoming nationwide tour for Jake Owen with...
Marine Marketing Solutions launches a new all-marine affiliate network with opportunities for boating industry manufacturers and publishers Many marine businesses are looking for more efficient ways to grow their business, build their brand and find new sales channels. And it can be particularly challenging for small businesses to find and grow new business connections. The...
The Meaning Behind the Numbers video showcases Discover Boating’s fiscal year 2013 marketing campaign results Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, has released their 2013 fiscal year end marketing campaign results featuring a “Meaning Behind the Numbers” video recap...
National Grow Boating marketing initiative makes headway promoting the boating lifestyle and boating experience in U.S. and Canada Discover Boating, the recreational boating industry’s public relations effort managed by the National Marine Manufacturer’s Association (NMMA) for North America, has released results on July 29, 2013 of their Grow Boating industry-wide marketing campaign. The mid-year marketing...