Seakeeper re-branding includes new logo, website, marketing campaigns and digital marketing materials Seakeeper, the manufacturer of marine gyro stabilizers for boats, has unveiled a new global brand identity that includes a “re-imagined combination mark” for its logo, website redesign and marketing campaign. Aside from corporate stationery, boat wraps, seakeeper.com and other digital properties, consumers worldwide are...
My-Villages unveils new brand name – MyTaskit – uniting its two leading solutions to help marine businesses increase customer loyalty, improve efficiency & gain competitive advantage My-Villages, provider of the easiest to use and most complete task sharing and coordination platform for consumers and businesses, has unveiled MyTaskit Pro, a new brand, name and solution for...
McCovey Cove in San Francisco Bay to be named #BoatboundBay was actually a joke aimed at creating publicity for #Boatboundbay Billions Promotion Boatbound, the San Francisco based peer-to-peer boat rental marketplace, recently announced that they have acquired the naming rights to a historic section of the San Francisco Bay. Previously known as McCovey Cove, named after legendary San Francisco...
Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...
Make your boating business stand out from the crowd by SOCIALLY caring for your customers. Years ago, if you offered support to customers through social media, they were pleasantly surprised. Now, if you don’t respond to customers where THEY are, you receive a “black mark” in their eyes. Don’t be afraid, customer service on social...
How to leverage joint marketing opportunities and resources with your supply chain partners to cost-effectively extend your market reach Much like the auto industry, the boating industry is very interdependent. We are an industry of manufacturers, suppliers, service providers and dealers – each one an important component of the supply chain to sustain recreational boating....
Y.CO becomes first luxury brand to use single letter domain name, positioning company as digital marketing leader Y.CO, a Monaco based superyacht brokerage and management company formerly known as The Yacht Company, has announced on September 25, 2013 that they acquired the valuable Y.CO domain name in an effort to reinforce their company’s position as...
New Yanmar Premium Brand project to include new logo, concept boat, diesel engine and marine wear lines [PHOTOS] Yanmar, marine engine manufacturer, has unveiled a new “Premium Brand Project” during the America’s Cup on September 16, 2013 that aims to build its brand across new channels. According to the company release, the Premium Branding Project...
Website offers an interactive video community targeting boat owners and the boating industry BoatersTube.com has announced their official launch on August 7, 2013 as the first website to offer a centralized platform specifically for boaters and the boating industry worldwide. Built on the idea of becoming an interactive platform for the boating industry, BoatersTube intends...
Marine businesses can tap into a new private label program to ‘Build Your Own Brand’ with popular stand up paddle boards SUP ATX, the world’s largest manufacturer of stand up paddle boards, is announcing the unveiling of a new private label solution for marine businesses to sell SUP ATX products under their own brand name....