NautiGirl Brands trademark battle with Nautica demonstrates importance of a strong brand and trademark strategy for small businesses As a marketer, I know that a strong brand is one of the most valuable assets of a business. We carve out a unique niche in the market, develop a brand identity, grow a brand presence and then we must protect it....
How a strong brand and a strong patent on an innovative boat feature can give you distinct market advantage These days the boating industry buzz word is undeniably “innovation”. Boaters are demanding innovative features or services. Boat builders are responding to the demand by continually raising the bar with design features. And new ways of doing...
Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...
Make your boating business stand out from the crowd by SOCIALLY caring for your customers. Years ago, if you offered support to customers through social media, they were pleasantly surprised. Now, if you don’t respond to customers where THEY are, you receive a “black mark” in their eyes. Don’t be afraid, customer service on social...
The importance of promoting value-add products and services that improve the boating lifestyle and overall experience The word “experience” has become somewhat of a buzz word in the boating industry in recent years. Smart marine marketers are jumping on the idea of creating an “improved boating experience”… and with good reason. Boating is all about...
How to leverage joint marketing opportunities and resources with your supply chain partners to cost-effectively extend your market reach Much like the auto industry, the boating industry is very interdependent. We are an industry of manufacturers, suppliers, service providers and dealers – each one an important component of the supply chain to sustain recreational boating....
Survey reinforces value of boating and fishing for couples to enjoy together [INFOGRAPHIC] Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing campaign releases a new survey on September 25, 2013 that outdoor activities like fishing and boating are viewed favorably with couples. The survey was conducted among men and women currently in relationships on behalf...
Y.CO becomes first luxury brand to use single letter domain name, positioning company as digital marketing leader Y.CO, a Monaco based superyacht brokerage and management company formerly known as The Yacht Company, has announced on September 25, 2013 that they acquired the valuable Y.CO domain name in an effort to reinforce their company’s position as...
New Yanmar Premium Brand project to include new logo, concept boat, diesel engine and marine wear lines [PHOTOS] Yanmar, marine engine manufacturer, has unveiled a new “Premium Brand Project” during the America’s Cup on September 16, 2013 that aims to build its brand across new channels. According to the company release, the Premium Branding Project...
Growing rental by owner company doubles boat and powersports listings and rental clients in summer of 2013 Fun2Rent.com, a nationwide peer-to-peer rental company for powersports, has announced on August 16, 2013 that they have already doubled their business in the summer of 2013 for both the number of owner listings and the number of rental...