How to leverage technology and business resources to expand your boating business and sell in international markets These days, if you manufacture, distribute or sell a product (for just about any industry) there is really no reason why it should be limited to local markets within your borders. A global business strategy can help you...
New patents protect marine sunshade design in Europe and China boating markets, expanding patent protection globally SureShade, the U.S. based designer and manufacturer of marine sunshade systems, has announced on August 12, 2013 that they have received a Notice of Approval in both Europe and China for technology patents protecting their automated sunshade system designs....
Confessions from a Former Hater on Why YOU Should Be Using #Hashtags Hello. My name is Jen and I am a former Hashtag Hater. Like so many others, I found them incredibly annoying and couldn’t help but cringe at the sight of them in posts from my Facebook friends. What was my reasoning? THIS ISN’T...
New consignment program gives marine businesses an opportunity to generate additional revenue with safety pocket checklist book NauticalCheck, a publisher of safety checklist books, has announced on June 27, 2013 the roll-out of a new consignment program that will enable marine businesses such as boating supply vendors and safety organizations the ability to sell customized...
Blogging can seem very daunting and time consuming and most business owners don’t know where to begin… The best place to begin would be to Keep It Simple… But what does that mean? I was recently asked to start contributing to MarineMarketingTools.com and immediately I asked myself ‘What do I write about’? Yes, silly question,...
How to develop your unique brand niche within the boating industry and claim your stake in the market One of the most powerful marketing tools that your business has is your brand… what it stands for and the promise it delivers to your customers. A strong brand will drive your business – fueling partnerships, sales and...