In February, the digital marketing and software agency “Dealership Tools” launched a new website tailored for the marine industry. Dealership Tools (DT) assists dealerships and brokerages to increase their boat sales through a combination of a new boat dealership website and specialized marketing offerings. Dealership Websites As part of their services, DT offers a dealership...
Keep connections with boat clients and prospects strong throughout the boating season and off-season with these call campaign tips for your boat dealership It’s proven that all of the top successful boat dealers across the world agree that staying in touch with your customers is crucial. Yet, how do you call them without annoying them?...
Indianapolis boat dealer expands boat showroom and local marketing to grow marine dealership These days boat dealers need to differentiate themselves in their product offering and marketing for their dealership to stand out in their local markets. Finding a successful niche can include everything from how you present your showroom to boaters to how you market your dealership locally....
Rethink your marine marketing with a focus on getting butts onto and into boats The end result of nearly every advertising, marketing, or sales promotion effort, using digital or legacy-based media is to “sell something.” Retailers need to get bodies to fill clothing lines, fill their bellies, or cover their feet with socks, shoes, and...
Using consumer buying psychology techniques to price and market your boat listings for faster sales A version of this article originally appeared on Yacht Sales Academy. Do you know which visual or psychological techniques to use to reduce the perception of your boat’s price? Perception determines reality in our lives. It can easily be influenced...
Nurturing your boat dealer leads can be the difference between driving sales and losing potential customers At the end of the day, the goal for your boat dealer marketing strategy is to drive sales, and generating and nurturing leads is a key part of the process. Collecting information from shoppers who are interacting with your...
Your website is the first impression many of your customers will have of your dealership, and in many cases it can be the deciding factor for whether they decide to shop with you. According to Forrester Research, 50% of potential sales are lost because online shoppers can’t find information. That’s a huge number of sales...
The Miami Boat Show just wrapped up and other boat shows across the country are also in full swing. You’ve likely got a handful of leads that you are itching to follow up with when you get back to the office. To make the most out of these leads, we’ve put together four tips that...
You may have heard this fact before, but over 90% of boat shoppers begin their search online. This means that their first impression of your vessel is through a simple set of photographs. As a boat broker you’ve undoubtedly already put time and energy into preparing your boat for listing. Now, the most important thing...
How and why people buy boats… with sales strategies and techniques to understand buyers better A version of this article originally appeared on The Profit Blog Billions of dollars are spent every year on sales training. Chances are you too have spent countless hours reading sales books, attending seminars or sales training. But before spending...