Use your team as customer experience ambassadors to help build your boating business Did you know that . . . YOU make the difference to each and every customer that you come into contact with? The reality is that when you are serving a customer, you are representing your company; YOU are the brand ambassador for your organisation. Your...
SPONSORED POST Smart Own is an international passenger boats dealer & marine consultant that provides “factory direct” commercial and leisure boats to individual and corporate clients around the world, including touring models that are the world’s most popular medium size passenger boats. People are naturally drawn to water, creating many opportunities in the business...
How a strong brand and a strong patent on an innovative boat feature can give you distinct market advantage These days the boating industry buzz word is undeniably “innovation”. Boaters are demanding innovative features or services. Boat builders are responding to the demand by continually raising the bar with design features. And new ways of...
“From Start-up to Standard” story chronicles company’s growth from product invention to market acceptance in the boating industry SureShade, U.S.-based designer and manufacturer of marine sunshade systems, has released their company growth story in a new 5 page PDF entitled “From Start-up to Standard”. The story gives a behind the scenes look at how a...
Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with...
Created by sailing enthusiasts in the UK, Boatshed grows to 50 yacht brokerage locations worldwide and offers private label brokerage technology Many businesses in the marine industry were started by boaters with a passion for boating. They found a way to make a living surrounded by the life they love. Along the way, many...
BoatNameGear and Freeport Marine Supply join list of small businesses competing to earn $25,000 grant from FedEx for most compelling small business story Two small businesses in the marine industry – Newington CT based BoatNameGear.com specializing in personalized boat gear, and marine parts and supply company Freeport Marine Supply in Freeport NY – have entered...
Make your boating business stand out from the crowd by SOCIALLY caring for your customers. Years ago, if you offered support to customers through social media, they were pleasantly surprised. Now, if you don’t respond to customers where THEY are, you receive a “black mark” in their eyes. Don’t be afraid, customer service on...
Year one results show rapid growth in boater rentals and charters, positioning GetMyBoat as a leader in peer-to-peer boat rentals GetMyBoat, a community-driven boat rental and charter marketplace, has released on December 12, 2013 first year results for the boater-boater rental marketplace start-up company since their initial launch in January 2013. The 2013 year-end results...
Growing rental by owner company doubles boat and powersports listings and rental clients in summer of 2013 Fun2Rent.com, a nationwide peer-to-peer rental company for powersports, has announced on August 16, 2013 that they have already doubled their business in the summer of 2013 for both the number of owner listings and the number of...