The selfie photo craze can generate mobile brand impressions and viral buzz, making it the perfect on the water promotional idea for marine businesses The enormous growth of using smartphones to take photos on the go, combined with popular social media sites like Facebook and Instagram, has resulted in the selfie trend becoming a mainstream...
Manufacturers like Sea Ray, Grady-White, Boston Whaler and Bayliner entice buyers of new boat models with special winter sales and savings events Boat manufacturers are kicking off the 2014 boat buying season with promotional sales incentives designed to drive new boat sales. While most boat manufacturers and dealers are offering “show only” sales incentives during...
The Meaning Behind the Numbers video showcases Discover Boating’s fiscal year 2013 marketing campaign results Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, has released their 2013 fiscal year end marketing campaign results featuring a “Meaning Behind the Numbers” video recap...
How to leverage joint marketing opportunities and resources with your supply chain partners to cost-effectively extend your market reach Much like the auto industry, the boating industry is very interdependent. We are an industry of manufacturers, suppliers, service providers and dealers – each one an important component of the supply chain to sustain recreational boating....
New “Boating and Yachting” Campaign aimed at growing the boating industry to run in both print and online formats Mediaplanet, a leading independent publisher of content-marketing campaigns, has announced on September 4, 2013 that they are set to launch a new marketing campaign aimed at growing all aspects of the recreational boating industry. Mediaplanet’s “Boating and Yachting”...
National Grow Boating marketing initiative makes headway promoting the boating lifestyle and boating experience in U.S. and Canada Discover Boating, the recreational boating industry’s public relations effort managed by the National Marine Manufacturer’s Association (NMMA) for North America, has released results on July 29, 2013 of their Grow Boating industry-wide marketing campaign. The mid-year marketing...
Marine suppliers and vendors need to get out from behind the table and get “on board” at dealer meeting events As boat manufacturers prepare to debut new models and outline sales plans for the coming year, dealer meeting season is in high gear. And it’s an opportunity for vendors and partners to showcase their products...
Campaign for Safe Rider Pledge promotes PWC safety with public service announcements and user submitted videos on social media The Personal Watercraft Industry Association (PWIA), an association representing U.S. personal watercraft manufacturers, has announced the launch of a new campaign on July 3, 2013 aimed at growing the safe use of personal watercraft (PWC). The...