Create valuable marine content to showcase your expertise, reach more boaters and build authority in your boating business niche Whether you’re building an audience on social media, creating a website, or posting a listing on a classifieds site, content is key. Content attracts customers, enhances search results for your business, and most importantly builds your...
Keep your social media content pipeline full with these boating photo and video content sources for social media sharing in the boating industry As a marketer in the boating industry, feeding the pipeline of good content to share on social media is always on my mind. I’m always on the search for good photos and...
How your boating business can cut through advertising clutter and get your marketing message read A version of this article was originially posted on The Profit Blog Would you like to know the number one problem in sales and marketing? It can be summarized in only 2 words: -Nobody Cares- The reason your audience doesn’t care is...
How boat brands and marine businesses are creating and sharing content using digital magazines, electronic catalogs and other online publications The use of digital publishing is becoming much more prominent and attainable for businesses of all sizes. Digital publishing platforms are cost-effective, accessible across multiple devices and can provide a new level of user engagement...
Free and easy tools to design a simple infographic for your business and promote it online A version of this article originally appeared on SBMarketingTools.com Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend to have a long shelf life. Derived from the terms “information graphics”, infographics...
Telling the story of your boating business can help build a stronger brand bond with your customers and the industry If you are a longtime boater like me, then you have likely heard a lot of great stories on the dock. The story about the time your friends anchored out for the weekend and braved...
Yacht club heritage project aims to collect, present, and preserve the rich history of American sailing The National Sailing Hall of Fame (NSHOF) and Gowrie Group, an independent marine insurance group in the U.S., have announced a new partnership that will help to share heritage stories of yacht clubs and sailing organizations. The National Sailing...
Web-based design story series highlights versatility of product for design solutions at home, on the water and on an adventure Sunbrella® fabrics, manufactured and marketed by North Carolina based company Glen Raven, has launched a new story-telling content initiative aimed at highlighting the versatility of their product for offering design solutions in different aspects of life. Known...
Simple ways to start a content marketing strategy that attracts and engages boaters Marketing is an ongoing process that is always evolving with new techniques and best practices. As marine marketers, the idea of using content – stories, pictures, videos – is not entirely new to us. After all, boating is a highly visual and...