Massachusetts Marine Trade Educational Trust releases new boating industry video and boating careers website with a focus on local marine jobs The Massachusetts Marine Trades Educational Trust, working with the Massachusetts Marine Trades Association (MMTA), just released a new video highlighting the boating industry, with a focus on industry jobs in Massachusetts. The video will...
Part 2 in a series on Periscope marketing for the boating industry One of the nicest things about doing a two-part article about Periscope like this is that I don’t have to spend half of the article explaining just what Periscope actually is since I’ve already explained it in part one… A quick recap will...
Tools of the trade for better on-water boat photography One of the nice things about marine marketing is that boating is a highly visual industry. When it comes to photography we have some great subjects to work with – beautiful boats, amazing outdoor landscapes and breathtaking waterways. Some may even call it sexy. In today’s highly...
OEMs tap into viral reach of video and social media to expand the reach of new boat model debuts Many boat builders are starting to recognize that online marketing tools like video combined with the accessibility of social media can be a very effective alternative to the traditional use of boat shows for new model debuts. By debuting boat models...
New interactive cards improve on annotations, providing additional in-video promotional opportunities on desktop or mobile YouTube has proven to be a valuable marketing tool for the boating industry… and continued improvements in functionality only add to its appeal as a marketing platform. YouTube is the perfect way for dealers to showcase new boats, for marinas to...
How to use Discover Boating vault of boating videos for marine businesses to promote boating Videos can be a great tool to showcase boating and educate people on different aspects of boating in an interactive and engaging way. Videos are easy to share or embed into your website and use as part of an overall content marketing...
Virtual digital publications combine full page advertisements linked to a video, connecting boating enthusiasts with marine industry products BoatersTube.com (a site devoted to videos for the boating industry) and sister company, YachtingExpo, have teamed up to create and launch a new series of video linked digital buyers guides. These Virtual digital publications combine full page advertisements...