anchors aweigh boating podcast

New Boating Podcast Highlights Marine Industry Experts and Recreational Boating

Industry Leaders and Experts Discuss All Things Boating in New Anchors Aweigh Boating Podcast, Spotlighting Recreational Boating and Share Access Options Anchors Aweigh, a podcast for aspiring through experienced boaters, has recently launched and is available to listeners via iTunes and Google subscription. Anchors Aweigh features in-depth conversations with boating experts and industry leaders...

Sun Safe Boating Mike Schmidt

Sun Safe Boating Industry Collaboration

Ongoing boating industry initiative to raise awareness for improved sun protection on the water A new industry collaboration campaign for Sun Safe Boating launched the week of June 5-11, 2016 coinciding with National Sun Safety Week and National Fishing and Boating Week. The goal of Sun Safe Boating is to improve public awareness and...

project time off boating industry

NMMA to Promote #TakeADay Time Off Project in Boating Industry Marketing

National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating The National Marine Manufacturers Association (NMMA) has partnered with the U.S. Travel Association as a Project Time Off coalition member to help promote the importance of taking time off. The focused campaign aims to reshape the perceptions and...

uber impact on boating

Uber’s Impacts on the Boating Industry

As UberBOAT enters the boating market, marine marketers should look to Uber’s marketing tactics. Uber has taken the world by storm. It started as a luxury car service and has a value of $40 billion after a mere six years. Uber offers services across 50 countries, including India, which makes up its second largest...

discover boating marketing plans

Discover Boating Shares 2015 Marketing Plans

Marketing campaign strategies and objectives shared with boating industry stakeholders Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2015 marketing plan during a webinar to marine industry stakeholders on May 19, 2015. Led by Discover...

boating advocacy marketing toolkit

New Boating Advocacy Marketing Toolkit Available for Marine Businesses

NMMA creates toolkit of marketing materials to communicate and promote recreational boating industry issues The National Marine Manufacturer’s Association (NMMA) has released a new Advocacy Marketing Toolkit giving marine businesses resources and materials to promote issues important to the recreational boating industry. The new advocacy marketing resource center from NMMA has been added to...

discover boating 2014 marketing

Discover Boating Shares 2014 Marketing Plan Details

Integrated marketing plan includes strategies and tactics to build awareness for boating and connect consumers to boat manufacturers Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, shared details on their 2014 marketing plan during a webinar to marine industry stakeholders on...