Sun Safe Boating Industry Collaboration

Sun Safe Boating Mike Schmidt

marketing planOngoing boating industry initiative to raise awareness for improved sun protection on the water

A new industry collaboration campaign for Sun Safe Boating launched the week of June 5-11, 2016 coinciding with National Sun Safety Week and National Fishing and Boating Week.

The goal of Sun Safe Boating is to improve public awareness and reinforce the message that improved sun protection is critical to safety and enjoyment on the water. With the support of industry and association partners, the ongoing campaign will promote sun safety and educate boaters on how to be more sun safe.

At the heart of the campaign is a new site designed to share information and resources for sun safety: In addition to sun facts and safety tips, a “Tools to Use” page provides videos and photos with suggested captions for social media posts.

Founding partners of Sun Safe Boating include: SureShade, National Safe Boating Council, Sunbrella, Sun Safety Awareness Alliance, Waxhead Sun Defense and Mike Schmidt’s Winner’s Circle Charities.

As the presenting partner for the initiative, SureShade has been a strong advocate of sun safety in boating since the invention of its marine sunshade systems in 2009. The introduction of its product has already transformed the way boat builders (and boaters) think about shade and sun protection. The Sun Safe Boating initiative helps take this commitment to sun safety a step further by building on the 2015 announcement of joining forces with Baseball Hall of Famer Mike Schmidt (a boater and sun safety advocate) to promote sun safety in boating.

Video featuring Mike Schmidt

Marine Marketing Opportunities

Interested businesses and associations are invited to support the cause by sharing sun safety messages on social media using the hashtag #SunSafeBoating, or by joining as a supporting partner of the campaign at:

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