More boat builders are offering “sneak peeks” with regional boat shows & social media to move up the timeline for sales & marketing of new boats Debuting new innovative boat models is big business in the boating industry. New boat designs are often years in the making and builders have a lot riding on a...
Prepare your team to get the most value out of your boat show exhibit investment Many organisations and individuals invest large amounts of money on stands and resources at exhibitions. If you are one of these organisations or individuals, are you really getting value for money, or are throwing money down the drain? Every...
Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with...
Interactive, hands-on features and special events attract more boat show attendees and help to highlight the boating lifestyle during off-season winter months There’s a trend of adding interactive features at boat shows, and winter boat shows are no exception. In fact, the idea of experiencing the boating lifestyle in an indoor maritime oasis is...
2013 Tampa Boat Show invites all hands on deck by featuring more hands-on activities that showcase boating lifestyle In preparation for the 2013 Progressive Insurance Tampa Boat Show, the show is announcing on August 8, 2013 plans to introduce more interactive activities and special event features to showcase the boating lifestyle alongside regularly scheduled...
A boater’s view on the successes and failures of a family fun day event… and how to make it a more successful event for your customers and marina Each year we look forward to our marina’s family fun day event. The kids love all the extra fun activities, its a chance to mingle with...
Marine suppliers and vendors need to get out from behind the table and get “on board” at dealer meeting events As boat manufacturers prepare to debut new models and outline sales plans for the coming year, dealer meeting season is in high gear. And it’s an opportunity for vendors and partners to showcase their...
DiMillo’s Yacht Sales hosts LobsterPalooza customer event featuring a 50 boat parade and the launch of the new Back Cove Downeast 37 Sabre and Back Cove Yacht owners joined together for the first ever “LobsterPalooza” event in Portland, Maine July 12-14, 2013, hosted by the DiMillo’s Yacht Sales team, for a unique customer appreciation...
MRAA expands partnership with Lighthouse Media Solutions to handle all advertising and marketing for Marine Dealer Conference & Expo The Marine Retailers Association of the Americas (MRAA) has announced on July 2, 2013 that they have named Lighthouse Media Solutions the official marketing partner for their 2013 Marine Dealers Conference & EXPO (MDCE). Lighthouse...
Confessions from a Former Hater on Why YOU Should Be Using #Hashtags Hello. My name is Jen and I am a former Hashtag Hater. Like so many others, I found them incredibly annoying and couldn’t help but cringe at the sight of them in posts from my Facebook friends. What was my reasoning? THIS...