marine advertising network boaters

Reach More Boaters with Marine Ad Network Online Advertising

If you are running a business in the recreational boating industry – marina, boat dealer, boating product or service – your number one marketing goal is certainly to reach more boaters. more BOATERS = more LEADS = more SALES. Although social advertising like Facebook with enhanced targeting capabilities have given advertisers more options, reaching boaters on...

marine marketing millennials

How Millennials are Redefining Marine Marketing Strategies

Takeaways for boating businesses to attract and engage the millennials demographic A version of this article originally appeared on SBMarketingTools.com Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order to...

five pillars personalization marine marketing

The Five Pillars of Personalized Marketing

How to use personalization in marine marketing to communicate relevant messages with measurable results A version of this article originally appeared on MarketingTech News Segmentation marketing as well as personalization marketing are indicated as two trends of major importance in 2015. Within the marine industry the more relevant your marketing message can be, the more focused you can...

sun safety in boating infographic

SureShade Creates Sun Safety in Boating Infographic

Sun safety infographic uses boating stats to educate boaters on how to stay sun safe while boating SureShade, the U.S. based designer and manufacturer for retractable shades for boats, has created a new infographic educating boaters on the importance of sun safety in recreational boating. Entitled “Sun Safety in Boating”, the new infographic is the...

facebook boost posts to boaters

Boosting Facebook Posts to Reach More Boaters

Creating a strategy to target a relevant boating audience and maximizing your Facebook return on investment If you manage a Facebook business page for your marine business then you already know about the “great fan drop-off”. Your Facebook posts don’t organically reach all your fans anymore unless you pay to “boost” them. Unpaid status updates...

Recreational boating demographics

U.S. Coast Guard Releases National Recreational Boating Survey Report

NRBS report details North America boating participation and key boater demographic information based on 2012 data Marine businesses and other stakeholders in recreational boating now have access to a comprehensive recreational boating participant report available for free download from the United States Coast Guard Boat Safety Division as part of the National Recreational Boating Safety...

social media ROI in boating

Measure Social Media ROI with a Smile… WHAT?

Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...

millennials sailing

The Sailing Industry Tacks Towards Millennials

Younger demographics are future targets for the sailboat industry, but there are shoals ahead One of the highlights of the Miami boat show for those in the sailboat industry is The Sailing Market STATE OF THE INDUSTRY presentation by Sally Helme, Group Publisher of Cruising World and Sailing World, the sailing brands of Bonnier Corp.’...

Scroll to top