Sun safety infographic uses boating stats to educate boaters on how to stay sun safe while boating SureShade, the U.S. based designer and manufacturer for retractable shades for boats, has created a new infographic educating boaters on the importance of sun safety in recreational boating. Entitled “Sun Safety in Boating”, the new infographic is the...
Simple ways to start a content marketing strategy that attracts and engages boaters Marketing is an ongoing process that is always evolving with new techniques and best practices. As marine marketers, the idea of using content – stories, pictures, videos – is not entirely new to us. After all, boating is a highly visual and...
Internet radio show kicks off 2014 season with new podcasts on educational and entertaining topics for new boaters It’s My Boat Radio Show, a joint venture with two boating industry veterans, aims to broadcast new weekly podcast episodes throughout 2014 on topics that help new boaters learn more about boating. The first episode of 2014...
From design to content – key features and actions to take when starting (or redesigning) a top blog for the boating industry Part 2 in a 2 part series on Best Practices for Boating Industry Blogs A company blog is one of the best ways to extend your online presence, generate website traffic and position...
Review of top blogs in the boating and marine industry – from design to content, why these blogs stand out above all Part 1 of a 2 part series on Best Practices for Blogs in the Boating Industry Company blogs continue to grow in popularity as a way for businesses to communicate, generate more website...
How to contribute guest post articles to websites or blogs to build quality inbound links and relevant website referral traffic Creating content for other company sites is almost as important as creating content for your own website or blog. Guest blog posting, or writing articles as a contributor, can help build valuable inbound traffic to...
Tips on how to grow your company’s website traffic and content with guest blog posts or contributing articles on relevant industry topics You’ve heard the old saying: Content is king. In today’s world of social media and online competition, new and fresh content keeps the traffic flowing. Accepting guest posts or contributor articles can be a great...
Blogging can seem very daunting and time consuming and most business owners don’t know where to begin… The best place to begin would be to Keep It Simple… But what does that mean? I was recently asked to start contributing to MarineMarketingTools.com and immediately I asked myself ‘What do I write about’? Yes, silly question,...