How to leverage joint marketing opportunities and resources with your supply chain partners to cost-effectively extend your market reach Much like the auto industry, the boating industry is very interdependent. We are an industry of manufacturers, suppliers, service providers and dealers – each one an important component of the supply chain to sustain recreational boating....
Category: Marketing Plans
Growing Your Marine Business in a Global Boating Market
How to leverage technology and business resources to expand your boating business and sell in international markets These days, if you manufacture, distribute or sell a product (for just about any industry) there is really no reason why it should be limited to local markets within your borders. A global business strategy can help you...
Green Marketing Ideas and Strategies for Boating Businesses
Actions your marine business can take to promote eco-friendly business practices in marketing messages and strategies Green marketing is a trend for many businesses, but it seems to be an especially relevant way of doing business in the boating industry. As consumers of the environment, the boating industry as a whole has a vested interest...
Top Picks for Marine Marketing Tools and Resources
Editor’s roundup of marketing tool recommendations for marine industry based on cost, ease-of-use and best return on investment With so many marketing tools to choose from, sometimes getting a referral from a friend or colleague can be very helpful to select the best options for your business… particularly from someone in your own industry like boating....