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Category: Marketing Plans

dealer co-marketing events

Simple Low-Cost Co-Marketing Ideas to Grow Your Business in Boating

September 30, 2013April 28, 2016Dana Russikoff

How to leverage joint marketing opportunities and resources with your supply chain partners to cost-effectively extend your market reach Much like the auto industry, the boating industry is very interdependent. We are an industry of manufacturers, suppliers, service providers and dealers – each one an important component of the supply chain to sustain recreational...

SureShade at Dubai International Boat Show

Growing Your Marine Business in a Global Boating Market

August 15, 2013November 28, 2016Dana Russikoff

How to leverage technology and business resources to expand your boating business and sell in international markets These days, if you manufacture, distribute or sell a product (for just about any industry) there is really no reason why it should be limited to local markets within your borders. A global business strategy can help...

green marketing for boating

Green Marketing Ideas and Strategies for Boating Businesses

April 22, 2013April 22, 2013Diane Seltzer

Actions your marine business can take to promote eco-friendly business practices in marketing messages and strategies Green marketing is a trend for many businesses, but it seems to be an especially relevant way of doing business in the boating industry. As consumers of the environment, the boating industry as a whole has a vested...

marketing tool picks for boating

Top Picks for Marine Marketing Tools and Resources

April 18, 2013January 9, 2015Diane Seltzer

Editor’s roundup of marketing tool recommendations for marine industry based on cost, ease-of-use and best return on investment With so many marketing tools to choose from, sometimes getting a referral from a friend or colleague can be very helpful to select the best options for your business… particularly from someone in your own industry...

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