Maslow's Hierarchy of needs

Part Two – The Guide to Profitable Marine Marketing: The “4 What’s” of Integrated Marketing Communications

Using a hierarchy of needs to discover what you need to know to effectively reach your target market (Article 2 in 4 part series) The key to the marine marketing checklist is to use Part One (the “4 knows”) and Part Two (the “4 what’s”) strategically and in unison. This article will explain the first of...