Discover Boating shares tips and resources for sharing posts on Facebook as part of social media series for boating industry Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, has been leading the industry with best practices in marine marketing. They...
Social media may be nothing new, but it’s fair to say that it is often widely underused and misunderstood by many SMEs and marine businesses. By its very nature social media is both social and extremely mobile, making it a great way for marine businesses to target yacht crew, key decision-makers and the supporting businesses. But...
Reference guide to when to post on Facebook, Twitter, Instagram, Pinterest or LinkedIn for the most views and clicks If you manage your own social media accounts for your business, you are most likely struggling for the best results. With so many accounts to manage – Facebook, Twitter, Instagram, LinkedIn – it can be a challenge...
DMM creates suite of tools to make social media for marine businesses faster, easier and more effective Dominion Marine Media (DMM), the division of Dominion Enterprises that operates YachtWorld, Boat Trader and boats.com, has create a new suite of social media solutions to help marine businesses manage their social media marketing efforts. The DMM Social media tools...
Compare social media marketing opportunities to reach and engage boaters and marine businesses With so many social media sites available these days, it may be hard to decide where to focus your efforts (or even how to focus your efforts). Demographics and marketing opportunities are not the same for each social media site, and your social media...
Creating a strategy to target a relevant boating audience and maximizing your Facebook return on investment If you manage a Facebook business page for your marine business then you already know about the “great fan drop-off”. Your Facebook posts don’t organically reach all your fans anymore unless you pay to “boost” them. Unpaid status updates...
Google+ can be a powerful marketing tool for boating businesses to get more social media traffic and improve Google search results for their website Google is committed to growing their relevance in social media, and they are using their valuable search engine as an incentive to get involved with social media site Google+. Surprisingly, many...