How social media pay to play is driving more businesses back to email marketing A version of this article originally appeared on Small Business Marketing Tools Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so-called free marketing opportunities on social media sites like...
The difference between native advertising and sponsored content, and advertising opportunities for the boating industry Brands in the boating industry are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise...
How your boating business can cut through advertising clutter and get your marketing message read A version of this article was originially posted on The Profit Blog Would you like to know the number one problem in sales and marketing? It can be summarized in only 2 words: -Nobody Cares- The reason your audience doesn’t care is...
Compare social media marketing opportunities to reach and engage boaters and marine businesses With so many social media sites available these days, it may be hard to decide where to focus your efforts (or even how to focus your efforts). Demographics and marketing opportunities are not the same for each social media site, and your social media...
Creating a strategy to target a relevant boating audience and maximizing your Facebook return on investment If you manage a Facebook business page for your marine business then you already know about the “great fan drop-off”. Your Facebook posts don’t organically reach all your fans anymore unless you pay to “boost” them. Unpaid status updates...