Global marine marketing best practices to expand your boating business and pursue customers internationally The question of how best to present your boating company to the international market is more pertinent today than ever before. The millennial consumers across the globe have been an enthusiastic customer in boat shows and only best marketing practices will...
It’s almost the end of December, the holidays will be here and gone before we know it, and what we’ll be left with is a brand new year which means a brand new start. Out with the old, and in with the new A new president will be taking the helm in 2017—and, just like...
Charting a Course to Success and Profitability within the Marine Industry In my opinion, marine marketers can enhance their success rate by integrating into their efforts lessons learned from sailing/boating, training and experience. Sailing and marketing are both processes based on a myriad of defined, repetitive, and creative decisions and, in part, utilize the same...
Part Two of a two part series on micro-moments in the marine industry Ignoring the new trends as many legacy (marine) businesses/manufacturers often do, you will loss the battle to win the new – younger – future buyer to support your brand. More importantly, you will lose the long-term battle to gain trust, respect and relevance...
Takeaways for boating businesses to attract and engage the millennials demographic A version of this article originally appeared on SBMarketingTools.com Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order to...
Limited time offer to download free copy of Marine Marketing Strategies book Author and Marketing Coach, Matt Sellhorst announces he will be giving away copies of his book for boat dealers; “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships...