Global marine marketing best practices to expand your boating business and pursue customers internationally The question of how best to present your boating company to the international market is more pertinent today than ever before. The millennial consumers across the globe have been an enthusiastic customer in boat shows and only best marketing practices will...
Start the year with an integrated marine marketing plan that clearly outlines your business objectives and the marketing strategies & tactics you plan to use to achieve them A version of this article originally appeared on Small Business Marketing Tools An annual marketing plan helps keep your marine business on track with goals and objectives for the...
Charting a Course to Success and Profitability within the Marine Industry In my opinion, marine marketers can enhance their success rate by integrating into their efforts lessons learned from sailing/boating, training and experience. Sailing and marketing are both processes based on a myriad of defined, repetitive, and creative decisions and, in part, utilize the same...
As UberBOAT enters the boating market, marine marketers should look to Uber’s marketing tactics. Uber has taken the world by storm. It started as a luxury car service and has a value of $40 billion after a mere six years. Uber offers services across 50 countries, including India, which makes up its second largest market...
Hot topics on marine marketing best practices and marine marketing news in 2014 What best practices are marine marketers most interested in? What topics are dealers, marinas, suppliers and other marine businesses reading the most? As we wrap up the end of the first full year for MarineMarketingTools.com, its a good time to take a look...
Begin every marine marketing effort analyzing the 4 Know’s as an integral part of your marketing checklist (Article 1 in 4 part series) In this new 4 part series “The Guide to Profitable Marine Marketing” I plan to share some of my expertise in integrated marketing and hope to guide you through the process of developing a more profitable...
Marine Marketing Solutions launches a new all-marine affiliate network with opportunities for boating industry manufacturers and publishers Many marine businesses are looking for more efficient ways to grow their business, build their brand and find new sales channels. And it can be particularly challenging for small businesses to find and grow new business connections. The...
Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...
Simple ways to start a content marketing strategy that attracts and engages boaters Marketing is an ongoing process that is always evolving with new techniques and best practices. As marine marketers, the idea of using content – stories, pictures, videos – is not entirely new to us. After all, boating is a highly visual and...
Make your boating business stand out from the crowd by SOCIALLY caring for your customers. Years ago, if you offered support to customers through social media, they were pleasantly surprised. Now, if you don’t respond to customers where THEY are, you receive a “black mark” in their eyes. Don’t be afraid, customer service on social...