National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating The National Marine Manufacturers Association (NMMA) has partnered with the U.S. Travel Association as a Project Time Off coalition member to help promote the importance of taking time off. The focused campaign aims to reshape the perceptions and...
How emotions and bias can influence buying behavior – marketing tips for the boating industry to leverage and convert more customers It’s no surprise that emotions have a big influence on a boat purchase – after all, marketing the “boating experience” is one of the biggest trends in marine marketing right now. Many feel that...
Reference guide to when to post on Facebook, Twitter, Instagram, Pinterest or LinkedIn for the most views and clicks If you manage your own social media accounts for your business, you are most likely struggling for the best results. With so many accounts to manage – Facebook, Twitter, Instagram, LinkedIn – it can be a...
Free and easy tools to design a simple infographic for your business and promote it online A version of this article originally appeared on SBMarketingTools.com Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend to have a long shelf life. Derived from the terms “information graphics”,...
Sun safety infographic uses boating stats to educate boaters on how to stay sun safe while boating SureShade, the U.S. based designer and manufacturer for retractable shades for boats, has created a new infographic educating boaters on the importance of sun safety in recreational boating. Entitled “Sun Safety in Boating”, the new infographic is...
By The Numbers graphic reveals 2013 numbers for the nation’s boating advocate and services provider Boat Owners Association of the United States (BoatUS), the nation’s leading advocate for recreational boaters, has compiled membership statistics based on 2013 data. Statistics showcased in the infographic are designed to showcase the many different membership services BoatUS provides boaters. From...
Survey reinforces value of boating and fishing for couples to enjoy together Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing campaign releases a new survey on September 25, 2013 that outdoor activities like fishing and boating are viewed favorably with couples. The survey was conducted among men and women currently in relationships on...