National Marine Manufacturers Association joins Project Time Off Coalition to promote participation in recreational activities like boating The National Marine Manufacturers Association (NMMA) has partnered with the U.S. Travel Association as a Project Time Off coalition member to help promote the importance of taking time off. The focused campaign aims to reshape the perceptions and change...
Money can buy happiness. There’s just one catch: you have to spend it on experiences. A version of this article originally appeared on the Boatyard blog When we first came up with the idea for our startup, we had to ask ourselves a few questions: “what do we truly love to do?” and “why does...
The selfie photo craze can generate mobile brand impressions and viral buzz, making it the perfect on the water promotional idea for marine businesses The enormous growth of using smartphones to take photos on the go, combined with popular social media sites like Facebook and Instagram, has resulted in the selfie trend becoming a mainstream...
Builders and dealers lure in new boaters and buyers with new features and options that have maximum impact on the boating experience There’s a balance between high-tech features that drive up the cost of the boat, and adding features that really matter to boaters – features that provide maximum impact on their attraction to boating....
Internet radio show kicks off 2014 season with new podcasts on educational and entertaining topics for new boaters It’s My Boat Radio Show, a joint venture with two boating industry veterans, aims to broadcast new weekly podcast episodes throughout 2014 on topics that help new boaters learn more about boating. The first episode of 2014...
Are economic drivers like housing the right indicators when courting younger boaters… or does the boat buying and selling process need to change for a new generation? Quite often our industry compares boats and their ownership to other big ticket items like automobiles and houses and makes assumptions accordingly. If we hold those assumptions as...
Interactive, hands-on features and special events attract more boat show attendees and help to highlight the boating lifestyle during off-season winter months There’s a trend of adding interactive features at boat shows, and winter boat shows are no exception. In fact, the idea of experiencing the boating lifestyle in an indoor maritime oasis is an...
Luring in a new generation of boaters to fill the void from aging boater demographics There used to be a time when your kids finished college, your mortgage was paid off and you bought a boat. Those days are gone. Generational change is happening to the recreational boating industry. Baby Boomers (those born between 1946...
Lighthouse Media Solutions launches recreational boating television show on New England Sports Network Lighthouse Media Solutions announces in a June 14, 2013 release that they will be launching a new TV show focused on destinations in the New England boating market. Key sponsors of the new television series include GMC Trucks and Boston Whaler, along...