Keep connections with boat clients and prospects strong throughout the boating season and off-season with these call campaign tips for your boat dealership It’s proven that all of the top successful boat dealers across the world agree that staying in touch with your customers is crucial. Yet, how do you call them without annoying...
Indianapolis boat dealer expands boat showroom and local marketing to grow marine dealership These days boat dealers need to differentiate themselves in their product offering and marketing for their dealership to stand out in their local markets. Finding a successful niche can include everything from how you present your showroom to boaters to how you market your dealership...
Discover Boating, the public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry, commissioned a comprehensive study on first-time boat buyers in an effort to improve the industry’s pipeline of boat buyers. Initial results of the study was shared at the 2016 IBEX Boatbuilders Exhibition and Conference...
The Miami Boat Show just wrapped up and other boat shows across the country are also in full swing. You’ve likely got a handful of leads that you are itching to follow up with when you get back to the office. To make the most out of these leads, we’ve put together four tips...
You may have heard this fact before, but over 90% of boat shoppers begin their search online. This means that their first impression of your vessel is through a simple set of photographs. As a boat broker you’ve undoubtedly already put time and energy into preparing your boat for listing. Now, the most important...
YATCO, a multi-listing MLS service dedicated to yachts, has announced a new website design and management platform called YATCO WEB PRO that allows yacht brokers and brokerages to easily design and manage their yachting websites. YACTO WEB PRO™ is the first online website builder platform designed exclusively for the yachting industry, allowing yacht brokers &...
Is the boating industry ready to use Periscope for live video broadcasts at boat shows? Part 1 in a series on Periscope marketing for the boating industry As I write this, the Fort Lauderdale International Boat Show – quite literally the largest boat show in the world- is only a few days from welcoming...
How and why people buy boats… with sales strategies and techniques to understand buyers better A version of this article originally appeared on The Profit Blog Billions of dollars are spent every year on sales training. Chances are you too have spent countless hours reading sales books, attending seminars or sales training. But before...
Limited time offer to download free copy of Marine Marketing Strategies book Author and Marketing Coach, Matt Sellhorst announces he will be giving away copies of his book for boat dealers; “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your...
Pay-per-lead boat marketplace to seamlessly integrate with ARI-powered website panel ARI Network Services – an award-winning provider of marketing services to help dealers, equipment manufacturers and distributors in the boating industry – has announced today that its Endeavor dealer website platform for marine dealers now integrates with Moreboats.com, a pay-per-lead and pay-per-call marine inventory marketplace....