Much like the American automotive industry, boat manufacturers rely heavily on a strong network of suppliers with innovative product lines that help advance boat building and accelerate growth in the U.S. recreational boating industry. Today’s boaters are demanding the latest innovations as they invest in boats and boating accessories… and this desire has created a...
More boat builders are offering “sneak peeks” with regional boat shows & social media to move up the timeline for sales & marketing of new boats Debuting new innovative boat models is big business in the boating industry. New boat designs are often years in the making and builders have a lot riding on a successful...
How a strong brand and a strong patent on an innovative boat feature can give you distinct market advantage These days the boating industry buzz word is undeniably “innovation”. Boaters are demanding innovative features or services. Boat builders are responding to the demand by continually raising the bar with design features. And new ways of doing...
Create new opportunities and revenue streams for your marine business by identifying boater pain points and offering solutions to real problems Marine businesses big and small have a responsibility to continue to improve upon every aspect of recreational boating. The business of boating depends on it. Boaters are looking for innovation. They want conveniences that...
Why boat builders and dealers should use innovative boating options and features in their marketing efforts Home builders selling a new home design are likely to feature all the bells and whistles in their model home display. Not only does it help home buyers imagine the possibilities, but it also helps to showcase the best...
Builders and dealers lure in new boaters and buyers with new features and options that have maximum impact on the boating experience There’s a balance between high-tech features that drive up the cost of the boat, and adding features that really matter to boaters – features that provide maximum impact on their attraction to boating....
The importance of promoting value-add products and services that improve the boating lifestyle and overall experience The word “experience” has become somewhat of a buzz word in the boating industry in recent years. Smart marine marketers are jumping on the idea of creating an “improved boating experience”… and with good reason. Boating is all about...
How to leverage joint marketing opportunities and resources with your supply chain partners to cost-effectively extend your market reach Much like the auto industry, the boating industry is very interdependent. We are an industry of manufacturers, suppliers, service providers and dealers – each one an important component of the supply chain to sustain recreational boating....
How to leverage technology and business resources to expand your boating business and sell in international markets These days, if you manufacture, distribute or sell a product (for just about any industry) there is really no reason why it should be limited to local markets within your borders. A global business strategy can help you...
Marine suppliers and vendors need to get out from behind the table and get “on board” at dealer meeting events As boat manufacturers prepare to debut new models and outline sales plans for the coming year, dealer meeting season is in high gear. And it’s an opportunity for vendors and partners to showcase their products...