Author: Dana Russikoff

As the Business Leader and Co-Founder at SureShade - The Shady Side of Boating, Dana is responsible for all business development with boat builders and dealers. Installed on over 35 different boat brands globally and available as a factory-install feature or aftermarket upgrade, SureShade is the new standard for shade in the marine industry.
National Marina Day on the Delaware River

Teaming up to Promote National Marina Day for Local Waterways

Public Relations

National Marina Day is an opportunity for local boating businesses to join forces and extend promotional reach to increase the business of boating regionally Since the first event in 2001, National Marina Day has been a day to celebrate marinas and local boating communities nationwide. As the home port for many boaters, marina celebrations help build...

niche brand position in boating

Positioning Your Brand to Stand Out in Boating

Branding and Graphics

How to develop your unique brand niche within the boating industry and claim your stake in the market One of the most powerful marketing tools that your business has is your brand… what it stands for and the promise it delivers to your customers. A strong brand will drive your business – fueling partnerships, sales and...

Scroll to top