Three easy local search tactics to add to your digital marketing The search engine landscape is changing, and relying on old search engine optimization methods just doesn’t cut it anymore. Over 50% of Google searches take place on a mobile device, and 30% of these mobile searches are looking for something local. Google’s goal is...
Nurturing your boat dealer leads can be the difference between driving sales and losing potential customers At the end of the day, the goal for your boat dealer marketing strategy is to drive sales, and generating and nurturing leads is a key part of the process. Collecting information from shoppers who are interacting with your...
Your website is the first impression many of your customers will have of your dealership, and in many cases it can be the deciding factor for whether they decide to shop with you. According to Forrester Research, 50% of potential sales are lost because online shoppers can’t find information. That’s a huge number of sales...
Boat dealers and marine businesses need to make sure websites are mobile-friendly to rank well in Google mobile searches A major mobile milestone which will go down in the archives as “Mobilegeddon” occurred last week. Google updated its search algorithms rewarding websites that are mobile-friendly. Google being the search monster that it is, says that...