NautiGirl Brands trademark battle with Nautica demonstrates importance of a strong brand and trademark strategy for small businesses As a marketer, I know that a strong brand is one of the most valuable assets of a business. We carve out a unique niche in the market, develop a brand identity, grow a brand presence and then we must protect it....
Tag: patents
Building a Strong Patent and Brand Strategy as a Startup in Boating
How a strong brand and a strong patent on an innovative boat feature can give you distinct market advantage These days the boating industry buzz word is undeniably “innovation”. Boaters are demanding innovative features or services. Boat builders are responding to the demand by continually raising the bar with design features. And new ways of doing...
West Marine Launches Annual Green Product of Year Award
Green boating product innovations to be honored by West Marine with a $10,000 prize award West Marine, the largest supplier of boating products and accessories in North America, has announced on August 12, 2013 they are now accepting nominations for their fifth annual award program honoring green product innovations in the marine industry. The top...
SureShade Approved for Europe and China Patents
New patents protect marine sunshade design in Europe and China boating markets, expanding patent protection globally SureShade, the U.S. based designer and manufacturer of marine sunshade systems, has announced on August 12, 2013 that they have received a Notice of Approval in both Europe and China for technology patents protecting their automated sunshade system designs....
Positioning Your Brand to Stand Out in Boating
How to develop your unique brand niche within the boating industry and claim your stake in the market One of the most powerful marketing tools that your business has is your brand… what it stands for and the promise it delivers to your customers. A strong brand will drive your business – fueling partnerships, sales and...