If you are running a business in the recreational boating industry – marina, boat dealer, boating product or service – your number one marketing goal is certainly to reach more boaters. more BOATERS = more LEADS = more SALES. Although social advertising like Facebook or Instagram with enhanced targeting capabilities have given advertisers more options, reaching...
The difference between native advertising and sponsored content, and advertising opportunities for the boating industry Brands in the boating industry are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise...
How your boating business can cut through advertising clutter and get your marketing message read A version of this article was originially posted on The Profit Blog Would you like to know the number one problem in sales and marketing? It can be summarized in only 2 words: -Nobody Cares- The reason your audience doesn’t care is...
PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that are...