Keep connections with boat clients and prospects strong throughout the boating season and off-season with these call campaign tips for your boat dealership It’s proven that all of the top successful boat dealers across the world agree that staying in touch with your customers is crucial. Yet, how do you call them without annoying them?...
Tag: lead generation
3 Tactics for Boat Dealer Lead Generation & Nurturing
Nurturing your boat dealer leads can be the difference between driving sales and losing potential customers At the end of the day, the goal for your boat dealer marketing strategy is to drive sales, and generating and nurturing leads is a key part of the process. Collecting information from shoppers who are interacting with your...
Four Digital Tips for Following up with Boat Show Leads
The Miami Boat Show just wrapped up and other boat shows across the country are also in full swing. You’ve likely got a handful of leads that you are itching to follow up with when you get back to the office. To make the most out of these leads, we’ve put together four tips that...
Steps to Create Email Campaigns that Convert for Marine Businesses
Email marketing makes for a great way to target roaming clients working within the marine industry Those of us working to provide products and services to the marine industry will know that it often proves difficult to get marketing materials into the hands of the industry’s key decision-makers and supporting businesses as they travel the...
7 Ways to Capture More Sales Leads at Boat Shows
How boat builders and dealers can maximize sales opportunities and sell more boats at shows A version of this article originally appeared on Yacht Sales Academy Boat shows tend to be one of the most expensive forms of marketing in the marine industry. Millions are wasted every year at boat shows. Expensive booths. Costly travel. Cleaning...
Pay Per Lead Model Changes Advertising Market Infrastructure in Boating
PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that are...
OceanLED Announces New ‘Quick Quote Your Boat’ Tool
New online request form enables boaters to get a quick quote for lighting requirements based on a boat photo upload OceanLED, a global provider of marine lighting, announced on July 15, 2013 the roll-out of a new online quote request tool that gives boaters the ability to upload a photo of their boat for a...