Keep connections with boat clients and prospects strong throughout the boating season and off-season with these call campaign tips for your boat dealership It’s proven that all of the top successful boat dealers across the world agree that staying in touch with your customers is crucial. Yet, how do you call them without annoying them?...
Social media may be nothing new, but it’s fair to say that it is often widely underused and misunderstood by many SMEs and marine businesses. By its very nature social media is both social and extremely mobile, making it a great way for marine businesses to target yacht crew, key decision-makers and the supporting businesses. But...
How to use personalization in marine marketing to communicate relevant messages with measurable results A version of this article originally appeared on MarketingTech News Segmentation marketing as well as personalization marketing are indicated as two trends of major importance in 2015. Within the marine industry the more relevant your marketing message can be, the more focused you can...
Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...
Making your verbal and written sales communications more engaging in a digital world so buyers take action The explosion of electronic communication is both a blessing and a curse to our culture. On one hand, it allows people to be continuously connected, which should allow marketers greater and more personal reach when properly managed. The...
Luring in a new generation of boaters to fill the void from aging boater demographics There used to be a time when your kids finished college, your mortgage was paid off and you bought a boat. Those days are gone. Generational change is happening to the recreational boating industry. Baby Boomers (those born between 1946...
Tips on how to expand your social media presence with Instagram by sharing real-time photos at boat shows Until recently, I resisted adding the photo sharing site Instagram to my ever-growing list of social media accounts. The list of “must-have” social media tools seems to be getting longer and longer… and adding Instagram just felt...
Review of top blogs in the boating and marine industry – from design to content, why these blogs stand out above all Part 1 of a 2 part series on Best Practices for Blogs in the Boating Industry Company blogs continue to grow in popularity as a way for businesses to communicate, generate more website...
New mobile website expands accessibility to boaters on the water, at a marina or on the road Deep Blue Yacht Supply, a leading boat supply site specializing in propellers and marine hardware, has announced the launch of a mobile version of their website on June 27, 2013 that will expand their reach and accessibility to...
How to use hash tags on Twitter to share real-time updates, photos and videos at boat shows to create buzz with exhibitors, attendees and the marine industry Twitter has become a popular tool for communicating and promoting businesses and products during trade shows and events across many industries. Using unique event “hash tags”, large consumer...