‘Tis the season for shopping – if your product appeals to boaters, print or digital boat gift guides could be a big sales generator for your marine business As the holiday shopping season approaches, gift guides have become a popular way for shoppers to find gift ideas, while giving retailers increased visibility to potential new...
Part One of a two part series on micro-moments in the marine industry The correct question to ask would be “are segments of marine industry ready for micro-moment buying”? As a few marine professionals pointed out via my original posting on the Marine Marketing Tools LinkedIn group, few if any large monetary purchases (like boats)...
PPL gives boat builders, dealers and brokers new advertising and marketing opportunities to move boat inventory The current sales/marketing infrastructure that the recreational marine market has relied on for so long is about to change dramatically. This is the first of a series of articles that will take a look at the changes that are...
PILOT DMS system offers boat dealers both POS and online-sales functionality with product integration from boating parts manufacturers Crowley Systems, a leading provider of cloud-based retail solutions for the boating, powersports and outdoor equipment industries, announced on August 15, 2013 the introduction of a new Dealer Management System (DMS) designed for marine and powersports dealers to...