How social media pay to play is driving more businesses back to email marketing A version of this article originally appeared on Small Business Marketing Tools Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so-called free marketing opportunities on social media sites like...
Email marketing makes for a great way to target roaming clients working within the marine industry Those of us working to provide products and services to the marine industry will know that it often proves difficult to get marketing materials into the hands of the industry’s key decision-makers and supporting businesses as they travel the...
Why marine businesses need to focus less on social media and more on an internal email marketing strategy The tide is changing for social media. And if you are focusing solely on social media marketing and not working on your own internal database of contacts, it could sink your direct marketing efforts. Many marine businesses have...