Keep connections with boat clients and prospects strong throughout the boating season and off-season with these call campaign tips for your boat dealership It’s proven that all of the top successful boat dealers across the world agree that staying in touch with your customers is crucial. Yet, how do you call them without annoying them?...
Brick and mortar marine retail stores with a physical location have a distinct advantage over online marine stores The pace of introduction of new technology has impacted the way we all think and act, either at a conscious or unconscious level. One of the impacts of technology is that the world of retail is changing...
Use your team as customer experience ambassadors to help build your boating business Did you know that . . . YOU make the difference to each and every customer that you come into contact with? The reality is that when you are serving a customer, you are representing your company; YOU are the brand ambassador for your organisation. Your customer...
In today’s digital age, with online business reviews holding more and more swaying power over those who choose to invest time and money, it has never been more important to design a digital strategy for implementing online reviews into your marine business plan. Why work to get online reviews for your marine business? Quite simply,...
VanDutch elevates customer experience with Boatyard’s on-demand boat services marketplace VanDutch, manufacturer of luxury pleasure crafts, has announced they have launched the new VanDutch Customer Care App, powered by Boatyard – the world’s first on-demand boat services marketplace. The new strategic partnership provides VanDutch boat owners with a simple, easy-to-use app for ordering cleaning, fueling, captains, maintenance and service...
Book focused on youth engagement and safe boating is now available at special price for boat dealers, marinas and marine businesses… with new strategies to use book in marine marketing Getting kids excited about the boating is an important part of attracting families to the boating lifestyle. The quality time you are able to spend with...
How to get maximum value from your customer relationships by thinking about how you can develop long-term relationships with them and considering their life time value Fact – it costs five times more to attract a new customer than to retain an existing customer. (eMarketer 2002) Fact– a 5% increase in customer retention yields profit...
The selfie photo craze can generate mobile brand impressions and viral buzz, making it the perfect on the water promotional idea for marine businesses The enormous growth of using smartphones to take photos on the go, combined with popular social media sites like Facebook and Instagram, has resulted in the selfie trend becoming a mainstream...
Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...
MarineMax partners with Azimut Yachts to host 2013 Newport Azimut Gala attracting over 150 boat owners MarineMax, the world’s largest recreational boat and yacht dealer, has announced on August 30, 2013 the successful completion of the 2013 Newport Azimut Gala to celebrate Azimut Yacht owners in the Newport, RI area. The customer event was attended...