NautiGirl Brands trademark battle with Nautica demonstrates importance of a strong brand and trademark strategy for small businesses As a marketer, I know that a strong brand is one of the most valuable assets of a business. We carve out a unique niche in the market, develop a brand identity, grow a brand presence and then we must protect it....
Seakeeper re-branding includes new logo, website, marketing campaigns and digital marketing materials Seakeeper, the manufacturer of marine gyro stabilizers for boats, has unveiled a new global brand identity that includes a “re-imagined combination mark” for its logo, website redesign and marketing campaign. Aside from corporate stationery, boat wraps, seakeeper.com and other digital properties, consumers worldwide are...
My-Villages unveils new brand name – MyTaskit – uniting its two leading solutions to help marine businesses increase customer loyalty, improve efficiency & gain competitive advantage My-Villages, provider of the easiest to use and most complete task sharing and coordination platform for consumers and businesses, has unveiled MyTaskit Pro, a new brand, name and solution for...
Y.CO becomes first luxury brand to use single letter domain name, positioning company as digital marketing leader Y.CO, a Monaco based superyacht brokerage and management company formerly known as The Yacht Company, has announced on September 25, 2013 that they acquired the valuable Y.CO domain name in an effort to reinforce their company’s position as...