As UberBOAT enters the boating market, marine marketers should look to Uber’s marketing tactics. Uber has taken the world by storm. It started as a luxury car service and has a value of $40 billion after a mere six years. Uber offers services across 50 countries, including India, which makes up its second largest market...
Discover Boating will join country music artist Jake Owen for his nationwide “Days of Gold” tour as presenting sponsor to attract more boaters Discover Boating, the national boating awareness campaign developed by the North American recreational boating industry, has announced they will be the presenting sponsor of the upcoming nationwide tour for Jake Owen with...
Simple ways to start a content marketing strategy that attracts and engages boaters Marketing is an ongoing process that is always evolving with new techniques and best practices. As marine marketers, the idea of using content – stories, pictures, videos – is not entirely new to us. After all, boating is a highly visual and...
Make your boating business stand out from the crowd by SOCIALLY caring for your customers. Years ago, if you offered support to customers through social media, they were pleasantly surprised. Now, if you don’t respond to customers where THEY are, you receive a “black mark” in their eyes. Don’t be afraid, customer service on social...