When getting stuck into your digital marketing and looking at your website’s search engine optimisation (SEO), you may keep hearing the terms ‘keywords’ and ‘keyphrases’, but what are these and how do they relate to your marketing strategy? Yachting Pages presents a guide to keywords and phrases, offering insight into choosing and implementing keyterms into...
Ample time and money will go into the design and testing of any new business website, but there are a few considerations that marine and shore support businesses should include to ensure that they are optimized if they are targeting boaters and users on the move. Here’s a basic web design and usability checklist developed especially...
Whether you’re creating your first business website to target the marine industry, or redesigning your website to achieve new goals, there are some essential web pages to include in your new marine website design that will ensure your target audience in the marine industry (primarily boaters) is getting exactly what they need from their online queries. 7...
YATCO, a multi-listing MLS service dedicated to yachts, has announced a new website design and management platform called YATCO WEB PRO that allows yacht brokers and brokerages to easily design and manage their yachting websites. YACTO WEB PRO™ is the first online website builder platform designed exclusively for the yachting industry, allowing yacht brokers & brokerages...
Pay-per-lead boat marketplace to seamlessly integrate with ARI-powered website panel ARI Network Services – an award-winning provider of marketing services to help dealers, equipment manufacturers and distributors in the boating industry – has announced today that its Endeavor dealer website platform for marine dealers now integrates with Moreboats.com, a pay-per-lead and pay-per-call marine inventory marketplace. The...