Mike Schmidt and SureShade

Mike Schmidt to Collaborate with SureShade on Sun Safety in Boating

Former Philadelphia Phillies Third Baseman and Skin Cancer Survivor to Promote “Sunscreen, Sunwear and SureShade is the Sensible Way to Boat” SureShade, the U.S. manufacturer of patented retractable sunshade systems for boats, has announced that they will be joining forces with Hall of Famer Mike Schmidt to help raise awareness the importance of sun safety in boating....

Building a Strong Patent and Brand Strategy as a Startup in Boating

How a strong brand and a strong patent on an innovative boat feature can give you distinct market advantage These days the boating industry buzz word is undeniably “innovation”. Boaters are demanding innovative features or services. Boat builders are responding to the demand by continually raising the bar with design features. And new ways of doing...

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