Keep your social media content pipeline full with these boating photo and video content sources for social media sharing in the boating industry As a marketer in the boating industry, feeding the pipeline of good content to share on social media is always on my mind. I’m always on the search for good photos and...
DMM creates suite of tools to make social media for marine businesses faster, easier and more effective Dominion Marine Media (DMM), the division of Dominion Enterprises that operates YachtWorld, Boat Trader and boats.com, has create a new suite of social media solutions to help marine businesses manage their social media marketing efforts. The DMM Social media tools...
Compare social media marketing opportunities to reach and engage boaters and marine businesses With so many social media sites available these days, it may be hard to decide where to focus your efforts (or even how to focus your efforts). Demographics and marketing opportunities are not the same for each social media site, and your social media...
Return on Investment is a very touchy subject within the marketing world, especially when it comes to social media I’ve read many articles, blogs, books and views on how to calculate social media’s ROI and apply a tangible number to it. I’m not saying these opinions are wrong for attempting to legitimize ROI with numbers;...