Three easy local search tactics to add to your digital marketing The search engine landscape is changing, and relying on old search engine optimization methods just doesn’t cut it anymore. Over 50% of Google searches take place on a mobile device, and 30% of these mobile searches are looking for something local. Google’s goal is...
When getting stuck into your digital marketing and looking at your website’s search engine optimisation (SEO), you may keep hearing the terms ‘keywords’ and ‘keyphrases’, but what are these and how do they relate to your marketing strategy? Yachting Pages presents a guide to keywords and phrases, offering insight into choosing and implementing keyterms into...
3 Strategies for better SEO to increase website traffic for your boating business You may have worked hard to establish your marine business, and to populate your website with informative content, but what use is this if your end users cannot find your business easily in online search? With the marine industry throwing up some...