The book PR Tools to Toot Your Own Horn helps small businesses build low cost marketing strategies to do their own public relations When marine industry marketer Diane Seltzer (founder of Marine Marketing Tools and marketing director for retractable boat shade company SureShade) won a Small Business Book Award for her new PR book, it...
How to use hash tags on Twitter to share real-time updates, photos and videos at boat shows to create buzz with exhibitors, attendees and the marine industry Twitter has become a popular tool for communicating and promoting businesses and products during trade shows and events across many industries. Using unique event “hash tags”, large consumer...