instagram at boat shows

Using Instagram to Create Buzz at Boat Shows

Tips on how to expand your social media presence with Instagram by sharing real-time photos at boat shows Until recently, I resisted adding the photo sharing site Instagram to my ever-growing list of social media accounts. The list of “must-have” social media tools seems to be getting longer and longer… and adding Instagram just felt...

dealer meeting networking

Making the Most of Boat Dealer Meeting Opportunities

Marine suppliers and vendors need to get out from behind the table and get “on board” at dealer meeting events As boat manufacturers prepare to debut new models and outline sales plans for the coming year, dealer meeting season is in high gear. And it’s an opportunity for vendors and partners to showcase their products...

Using #Hashtags On Social Media: From Hate to Appreciate

Confessions from a Former Hater on Why YOU Should Be Using #Hashtags Hello. My name is Jen and I am a former Hashtag Hater. Like so many others, I found them incredibly annoying and couldn’t help but cringe at the sight of them in posts from my Facebook friends.  What was my reasoning? THIS ISN’T...

Google+ search traffic

How to Use Google+ for Social and Search Engine Traffic

Google+ can be a powerful marketing tool for boating businesses to get more social media traffic and improve Google search results for their website Google is committed to growing their relevance in social media, and they are using their valuable search engine as an incentive to get involved with social media site Google+. Surprisingly, many...

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