Why boat builders and dealers should use innovative boating options and features in their marketing efforts Home builders selling a new home design are likely to feature all the bells and whistles in their model home display. Not only does it help home buyers imagine the possibilities, but it also helps to showcase the...
Marine suppliers and vendors need to get out from behind the table and get “on board” at dealer meeting events As boat manufacturers prepare to debut new models and outline sales plans for the coming year, dealer meeting season is in high gear. And it’s an opportunity for vendors and partners to showcase their...